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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Marketing

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Ask Entrepreneur

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Marketing

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Ask Entrepreneur

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Ask Entrepreneur

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Starting a Business

5 Important Business Lessons I Learned From My First Job

Early in my professional career I picked up some important business fundamentals that continue to influence my business today.
Marketing

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Marketing

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Marketing

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Marketing

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Business Plans

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Ask Entrepreneur

Why The Competition Isn't Your Business Enemy

In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Marketing

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Marketing

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.