Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

How to Build a Business Plan For Your Personal Brand
Take It From The Pros

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Why The Competition Isn't Your Business Enemy
Growth Strategies

Why The Competition Isn't Your Business Enemy

In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Why Every Personal Brand Needs a Target Audience
Take It From The Pros

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
How to Be the Brand You Always Wanted to Be
Take It From The Pros

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
How to Position Your Personal Brand In Two Minutes Or Less
Take It From The Pros

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Why Barilla's CEO Has Demographics Working Against Him
Take It From The Pros

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How To Brand Yourself To Live a Happier Life
Take It From The Pros

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
What It Really Means to Have a Personal Brand
Take It From The Pros

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Run a Better Business

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
3 Reasons It's the Perfect Time to Be an Entrepreneur
Starting a Business

3 Reasons It's the Perfect Time to Be an Entrepreneur

Starting your own business couldn't be a better idea with these three factors lined up for you.
A Social-Media Marketing Primer Even Your Mom Can Handle
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
Take It From The Pros

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
How to Ace Back-to-School Season
Marketing

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt
Take It From The Pros

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
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