Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Take It From The Pros

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Take It From The Pros

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Take It From The Pros

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Take It From The Pros

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Growth Strategies

Why The Competition Isn't Your Business Enemy

In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Take It From The Pros

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Take It From The Pros

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
Take It From The Pros

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Take It From The Pros

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Take It From The Pros

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Take It From The Pros

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Run a Better Business

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Project Grow

3 Reasons It's the Perfect Time to Be an Entrepreneur

Starting your own business couldn't be a better idea with these three factors lined up for you.
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Take It From The Pros

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
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