Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.

learn more about Jim Joseph

By Jim Joseph


Opinions expressed by Entrepreneur contributors are their own.

I recently received an interesting question from a gentleman who works from home and was wondering if he should be thinking about what he wears when he's in his home office. It's tempting to just throw on some sweats every day, so he was wondering if it matters at all.

Fair enough. My response? Absolutely.

You should always think purposefully about what you wear for work, even when you are working from home. Now I'm not saying you should wear a suit to sit in your home office -- you can save those for client meetings. But I do think you should consciously think about what you wear and make sure it reflects who you are and what you do for a living.

The truth is you are out and about all day long, perhaps without realizing it, even when you are working from home. A quick run for coffee, a pickup at the post office or maybe even a drop off at school.

All throughout the day you are meeting and engaging with people, so it's important to appropriately showcase your personal brand. Each person you come across could help you in your endeavors or refer you to others. Entrepreneurs are a helpful bunch, so don't be afraid to talk about what you do and make sure you look like you do it well. These folks you encounter are forming impressions of you and your work with each interaction you have with them. Make each one purposeful.

Related: Make Your Voice and Look an Active Part of Your Brand

Dress the part, dress your brand.

If you're a consultant, look like one. If you're a writer, then make it look like you're a successful one. If you're an artist, paint a picture of being in demand.

I'm in a creative industry that is very much tied to pop culture, so I always try to look like I know what's going on. I have a signature look, so to speak, that includes colorful shirts and an accessory or two. It's fun to throw in a scarf, hat, big belt or tie to complete a conscious look. I dress this way even when I'm working from home for the day, partly because I tend to be on Skype calls and my colleagues expect me to look the part no matter where I am. I even wear my shoes, even if I'm home all day.

But there's an even more important reason to dress purposefully in your home office. Getting dressed puts you in a mindset of personal success. It helps motivate you to be productive and puts your head into play. If you sit around in your PJs all day, then you'll be less likely to get into your game, and probably less likely to interact with all those people who may be able to help you.

So dress the part and be your brand. Or as John T. Molloy wrote in his infamous book, Dress for Success: Give it a try and let me know how it feels!

Related: 6 Items Every Entrepreneur Needs to Dress for Success

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.


There's No Denying That Working From Home Affects Your Work Relationships. Here's How to Ensure Everyone Is In Sync.

Remote work may have us spread out across states, countries and time zones, but that doesn't mean we can't get to know each other.


Remote Work Doesn't Have To Suffocate Your Company Culture. Here's How to Foster a Stellar Digital Culture

How do you encourage creativity and out-of-the-box thinking digitally? By fostering a dynamic and supportive company culture.


50 Work-From-Home Jobs that Pay As Much or More than Average Salary

If you're tired of driving to an office and would love to work at home, there are plenty of high-quality full-time work-from-home jobs for you.