Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Take It From The Pros

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Growth Strategies

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Connecting With Customers: How to Market to Their Emotions
Marketing

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Lessons from Paula Deen: How What You Say Can Damage Your Brand
Take It From The Pros

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Marketing Lessons From This Summer's Blockbuster Movies
Marketing

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Take It From The Pros

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
When Social Media Is Not Your Best Marketing Strategy
Take It From The Pros

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Take It From The Pros

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Take It From The Pros

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Defining Your Brand: The First Step In Your Marketing Strategy
Take It From The Pros

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
How to Build a Brand Experience for Customers
Take It From The Pros

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
3 Marketing Lessons from the Rise and Fall of Ron Johnson
Leadership

3 Marketing Lessons from the Rise and Fall of Ron Johnson

J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
Forget What Your Customers Need; Branding Is About What They Want
Take It From The Pros

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Last-Minute March Madness Marketing Tips
Marketing

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
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