Jim Joseph: Page 11

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

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Latest: Page 11

Branding

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.

Branding

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.

Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.

Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.

Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.

Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.