Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Becoming the 'Benchmark' Brand Everyone Covets
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Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
CVS' Lesson: Let Your Brand Be Your Guide
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CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Marketing Was the Real Winner at the Super Bowl
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Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
How You Give Back Provides Purpose to Your Personal Brand
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How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Experience Your Brand From Your Customers' Perspective
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Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl
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Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
The People in Your Life Are Your Personal Brand Team
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The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Forget PJs, Dress Your Brand Even at Your Home Office
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Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Make Your Voice and Look an Active Part of Your Brand
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Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Why Reputation Management Is Critical to Your Personal Brand
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Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
5 Important Business Lessons I Learned From My First Job
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5 Important Business Lessons I Learned From My First Job

Early in my professional career I picked up some important business fundamentals that continue to influence my business today.
Take It From The Pros

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
A Simple Road Map For Your Personal Brand
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A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Why Every Business Needs a Cyber Monday Strategy
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Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Why You're Branding Even When You Think You're Not
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Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
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