Laura Ries

Laura Ries

Guest Writer
Co-Founder of Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, she founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer.

More From Laura Ries

Ask the Expert

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Ask the Expert

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Ask the Expert

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.