Laura Ries

Co-Founder of Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, she founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer.

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The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.


Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.


Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.

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