Laura Ries

Laura Ries

Co-Founder of Ries & Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, she founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer.

The 6 Biggest Mistakes to Avoid When Building a Brand
Take It From The Pros

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Here is How to Position Your Product as a Premium Brand
Take It From The Pros

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Should Branding Begin With the Product or the Company's Values?
Take It From The Pros

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
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