Business Unusual

A Netflix for Legos – Building a Startup Brick by Brick
Business Unusual

A Netflix for Legos – Building a Startup Brick by Brick

Toy rental is the latest entrant to the sharing economy. Pley shares its strategy for navigating this emerging – and fickle – industry.
Neil Parmar
If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.
Business Unusual

If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

This hybrid dessert trend created opportunity across the country. We explain what the Cronut's success can teach you.
Rosemary Lane
It's Like Hitchhiking in the Age of Uber: Sidecar Tests Shareable Rides
Business Unusual

It's Like Hitchhiking in the Age of Uber: Sidecar Tests Shareable Rides

San Francisco-based ride-sharing company Sidecar is running a pilot program where users headed in the same direction can split a fare.
Catherine Clifford
This Company Makes Money by Letting Civilians Drive Military Vehicles
Business Unusual

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
Jason Ankeny
7 Ways Fashion Startups Can Become the Next 'Rent the Runway'
Business Unusual

7 Ways Fashion Startups Can Become the Next 'Rent the Runway'

Jennifer Fleiss of Rent the Runway reveals how a startup can keep even the ritziest fashionistas allured by its user experience.
Tanya Benedicto Klich
How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves
Business Unusual

How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves

The co-founders of this tea mixer company talk mentors, starting up and marketing a product that's the first of its kind.
Kate Taylor
Data Is the Secret to this $15 Million Supper Club's Success
Business Unusual

Data Is the Secret to this $15 Million Supper Club's Success

Some restaurant owners and chefs might cringe, but Dinner Lab's model shows certain advantages for getting a side of data with each dish served.
Neil Parmar
This Company Makes Motion Capture a Cinch
Business Unusual

This Company Makes Motion Capture a Cinch

OpenStage uses multiple cameras and advanced algorithms to capture and display motion data in real time, no special suites or elaborate setups required.
John Patrick Pullen
Breaking Into a Tough Market? Lessons From 'Cereal' Entrepreneurs
Business Unusual

Breaking Into a Tough Market? Lessons From 'Cereal' Entrepreneurs

There's opportunity in every industry, including the established ones, like breakfast cereal. To find success, you just need to think strategically.
Neil Parmar
Business Unusual

Drink Out of Your Glass and Eat It, Too

Meet the startup creating tasty edible glasses that could take a bite out of landfills.
Jodi Helmer
Funding

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Laura Entis
Can Social Entrepreneurship Transform House Sales?
Business Unusual

Can Social Entrepreneurship Transform House Sales?

This startup is using the give-back model to help reform the real estate industry.
Neil Parmar
Why This Curated Market for Indie Hardware Is Gaining Traction
Business Unusual

Why This Curated Market for Indie Hardware Is Gaining Traction

Grand St., a curator of independently made electronics and related gear, is one of the few channels to tackle the sprawling maker marketplace.
John Patrick Pullen
To Boost Tourism and Combat Erosion, This Company Is Installing Artifical Reefs in the Sea
Business Unusual

To Boost Tourism and Combat Erosion, This Company Is Installing Artifical Reefs in the Sea

Walter Marine has installed more than 35,000 reefs in waters in the U.S., Saudi Arabia, Mexico and other countries.
Margaret Littman