Business Unusual

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Meet the Artists Helping Companies Think in Pictures

Meet the Artists Helping Companies Think in Pictures

Graphic recording is a budding industry that helps companies foster creative thinking at meetings and events.
A Netflix for Legos – Building a Startup Brick by Brick

A Netflix for Legos – Building a Startup Brick by Brick

Toy rental is the latest entrant to the sharing economy. Pley shares its strategy for navigating this emerging – and fickle – industry.
If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

This hybrid dessert trend created opportunity across the country. We explain what the Cronut’s success can teach you.
This Company Makes Money by Letting Civilians Drive Military Vehicles

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
7 Ways Fashion Startups Can Become the Next 'Rent the Runway'

7 Ways Fashion Startups Can Become the Next 'Rent the Runway'

Jennifer Fleiss of Rent the Runway reveals how a startup can keep even the ritziest fashionistas allured by its user experience.
How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves

How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves

The co-founders of this tea mixer company talk mentors, starting up and marketing a product that's the first of its kind.
Data Is the Secret to this $15 Million Supper Club's Success

Data Is the Secret to this $15 Million Supper Club's Success

Some restaurant owners and chefs might cringe, but Dinner Lab's model shows certain advantages for getting a side of data with each dish served.
This Company Makes Motion Capture a Cinch

This Company Makes Motion Capture a Cinch

OpenStage uses multiple cameras and advanced algorithms to capture and display motion data in real time, no special suites or elaborate setups required.
Breaking Into a Tough Market? Lessons From 'Cereal' Entrepreneurs

Breaking Into a Tough Market? Lessons From 'Cereal' Entrepreneurs

There's opportunity in every industry, including the established ones, like breakfast cereal. To find success, you just need to think strategically.
Drink Out of Your Glass and Eat It, Too

Drink Out of Your Glass and Eat It, Too

Meet the startup creating tasty edible glasses that could take a bite out of landfills.
Swagbucks Wants to Be Your eBay, Google and YouTube

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Can Social Entrepreneurship Transform House Sales?

Can Social Entrepreneurship Transform House Sales?

This startup is using the give-back model to help reform the real estate industry.
Why This Curated Market for Indie Hardware Is Gaining Traction

Why This Curated Market for Indie Hardware Is Gaining Traction

Grand St., a curator of independently made electronics and related gear, is one of the few channels to tackle the sprawling maker marketplace.
To Boost Tourism and Combat Erosion, This Company Is Installing Artifical Reefs in the Sea

To Boost Tourism and Combat Erosion, This Company Is Installing Artifical Reefs in the Sea

Walter Marine has installed more than 35,000 reefs in waters in the U.S., Saudi Arabia, Mexico and other countries.
The Pivot That Transformed a Company -- and Your Next Repair Claim

The Pivot That Transformed a Company -- and Your Next Repair Claim

Snapsheet's mobile technology is sparking much-needed changes in the outdated insurance industry.
This Startup Aims to Be the Tesla of Mattresses

This Startup Aims to Be the Tesla of Mattresses

New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.
This Company Rents Out High-End Trailers For Camping and Corporate Events

This Company Rents Out High-End Trailers For Camping and Corporate Events

A fleet of Airstreams packs a multifaceted business plan.
How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
3 Companies Who Make the Environment a Top Concern

3 Companies Who Make the Environment a Top Concern

Eco-minded entrepreneurs are making big impacts in many different sized businesses. Here are three entrepreneurs building their companies with an eco consciousness.
Is It Time to Call Tesla the Future of Made In America? Not Quite.

Is It Time to Call Tesla the Future of Made In America? Not Quite.

A new report from Morgan Stanley predicts that soon, Tesla will outstrip Ford on the 'American-Made' index. But economically speaking, that may not matter.
This Mega-Funded Startup Wants to Forget the Chicken and Redefine the Egg

This Mega-Funded Startup Wants to Forget the Chicken and Redefine the Egg

Josh Tetrick wants to remake the food industry from the bottom up, starting with the traditional egg.
The Company Turning Selfies Into Better-Fitting Bras

The Company Turning Selfies Into Better-Fitting Bras

New technology to size women for bras though smartphone photos could unlock elusive ecommerce sales.
Shoestring Budget? No Problem. Just Be Creative.

Shoestring Budget? No Problem. Just Be Creative.

An arts entrepreneur shares four lessons in innovating -- in art form and business style. Marshal resources and build personal connections.
Inventory Out of Control? Take Stock With These 3 iPad Apps.

Inventory Out of Control? Take Stock With These 3 iPad Apps.

From what's selling to what's hidden in storage, these apps help put inventory control in the palm of your hand.
This Crazy Technology Brings 'Dr. Octopus' to Real Life (Sort Of)

This Crazy Technology Brings 'Dr. Octopus' to Real Life (Sort Of)

These robotic, claw-tipped arms were actually designed for a reason that might surprise you.
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