Alexandra Zissu

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Thought Leaders

When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.

Growing a Business

6 Innovative Ways to Attract New Customers

Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.

Growing a Business

Why This Headphone Maker Wishes it Had Never Done Retail

When a sales plan was all wrong, the company had to pivot.


How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.

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