Alexandra Zissu

More From Alexandra Zissu

When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.

6 Innovative Ways to Attract New Customers

Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.

Why This Headphone Maker Wishes it Had Never Done Retail

When a sales plan was all wrong, the company had to pivot.