Alexandra Zissu

Guest Writer

More From Alexandra Zissu

When 'Doing Good' Isn't Good Enough
Social Entrepreneurship

When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.
4 min read
6 Innovative Ways to Attract New Customers
Customers

6 Innovative Ways to Attract New Customers

Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.
3 min read
Why This Headphone Maker Wishes it Had Never Done Retail
The Fix

Why This Headphone Maker Wishes it Had Never Done Retail

When a sales plan was all wrong, the company had to pivot.
4 min read
This Founder Created a Genius Way to Do Market Testing on the Cheap
How to Run a Small Business

This Founder Created a Genius Way to Do Market Testing on the Cheap

Time to get creative.
3 min read
How a Coffee Startup Chose its Crowdsourced Logo
Crowdsourcing

How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.
3 min read
Uber Employs 200 Ex-Founders and CEOs. We Asked 10 for Their Lessons Learned.
Starting a Business

Uber Employs 200 Ex-Founders and CEOs. We Asked 10 for Their Lessons Learned.

We go to the experts.
3 min read
How La Colombe Made Its Canned Lattes a Hit With Retailers
Retail

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.
3 min read