Alexandra Zissu

Guest Writer

More From Alexandra Zissu

Social Entrepreneurship

When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.
Customers

6 Innovative Ways to Attract New Customers

Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.
The Fix

Why This Headphone Maker Wishes it Had Never Done Retail

When a sales plan was all wrong, the company had to pivot.
Crowdsourcing

How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.
Retail

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.