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Alexandra Zissu

Guest Writer

More From Alexandra Zissu

When 'Doing Good' Isn't Good Enough
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When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.
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6 Innovative Ways to Attract New Customers

Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.
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Why This Headphone Maker Wishes it Had Never Done Retail
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When a sales plan was all wrong, the company had to pivot.
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This Founder Created a Genius Way to Do Market Testing on the Cheap

Time to get creative.
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How a Coffee Startup Chose its Crowdsourced Logo
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How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.
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Uber Employs 200 Ex-Founders and CEOs. We Asked 10 for Their Lessons Learned.
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We go to the experts.
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How La Colombe Made Its Canned Lattes a Hit With Retailers
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How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.
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