How La Colombe Made Its Canned Lattes a Hit With Retailers
It sold 10,000 cans in one hour.
Opinions expressed by Entrepreneur contributors are their own.
There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world's first canned latte. But how?
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders