For Subscribers

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.

By Alexandra Zissu • Jan 1, 2017 Originally published Jan 1, 2017

La Colombe

Opinions expressed by Entrepreneur contributors are their own.

There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world's first canned latte. But how?

Related: 3 Ways to Slay the Risk of Bringing a New Product to Market

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