The 7 Steps of Effective Product Development Take your product from killer concept to cash cow.
By Michelle Goodman •
Opinions expressed by Entrepreneur contributors are their own.
Toni Ko's path to entrepreneurship was a common one: She wanted a product that didn't exist, so she decided to create it herself. The item in question: a high-quality yet affordable eyeliner pencil.
The year was 1999. The self-professed makeup junkie explains that at the time, high-end cosmetics were available only at department stores; drugstore alternatives didn't compare. At age 26 Ko founded NYX Cosmetics to bridge the gap between quality and price.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
