Marina Byezhanova

Entrepreneur Leadership Network® Contributor
Co-Founder of Brand of a Leader

Marina Byezhanova is an entrepreneur, global speaker and university instructor. She has spoken to audiences in North America, Asia, Europe and the Middle East. Her mission is to inspire entrepreneurs to stand up, stand out and to be radically authentic through the power of their personal brands.

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Why Personal Branding Is Crucial for CEOs in Today's World

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage.


What to Do When a Personal Brand Clashes With the Corporate Reputation

How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?


4 lecciones de marca personal que los líderes pueden aprender de Taylor Swift

Estos son los cuatro pilares de la marca personal de Taylor Swift que los líderes pueden aplicar a los suyos.

Thought Leaders

4 Personal Branding Lessons Leaders Can Learn From Taylor Swift

Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.

Thought Leaders

Think Your Marketing Team Can Help You Develop Your Personal Brand? Here's Why That's a Bad Idea.

Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let's unpack why your marketing team is not equipped to be tasked with developing your personal brand.

Thought Leaders

ChatGPT vs. Radical Authenticity in Personal Branding

As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.

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