Marina Byezhanova
Entrepreneur Leadership Network® Contributor
Co-Founder of Brand of a Leader
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Latest
Why Personal Branding Is Crucial for CEOs in Today's World
Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage.
What to Do When a Personal Brand Clashes With the Corporate Reputation
How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?
4 lecciones de marca personal que los líderes pueden aprender de Taylor Swift
Estos son los cuatro pilares de la marca personal de Taylor Swift que los líderes pueden aplicar a los suyos.
4 Personal Branding Lessons Leaders Can Learn From Taylor Swift
Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.
Think Your Marketing Team Can Help You Develop Your Personal Brand? Here's Why That's a Bad Idea.
Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let's unpack why your marketing team is not equipped to be tasked with developing your personal brand.
ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.
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