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This Founder Created a Genius Way to Do Market Testing on the Cheap

Time to get creative.

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This story appears in the March 2017 issue of Entrepreneur. Subscribe »

How do you market test a new product when you can't pay for testing? Joelle Mertzel found a sneaky solution -- and it cost only $39. Here's how she developed her new butter dish, Butterie.

Michele Monet Photography

The research

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