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6 Innovative Ways to Attract New Customers Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.

By Alexandra Zissu

This story appears in the May 2017 issue of Entrepreneur. Subscribe »

Marco Melgrati

Attracting new customers is no easy task. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest.

Here are six different strategies you can use to start gaining new customers.

1. Have friends with benefits