For Subscribers

Ayesha Curry Has Built a Business Empire -- and She's Still Learning

The entrepreneur turned a YouTube channel into a lifestyle brand, including a book, restaurants, and TV gigs. Her guiding principle: Treat every step as an education.

learn more about Stephanie Schomer

By Stephanie Schomer

Courtesy of Fempire

Ayesha Curry just wanted her family and friends to eat healthier. So in 2014, she started sharing her favorite recipes and tips online -- but when people outside her inner circle took note, she saw an opportunity to turn a hobby into a career. Over the past six years, Curry has grown her video-blogging habit into a popular YouTube channel with more than half a million subscribers and built an Instagram following that's nearly seven million strong. She has segued that success into a best-selling cookbook, her own series on Food Network, a barbecue-focused chain of restaurants, a lifestyle website and e-commerce shop, and, with husband (and NBA star) Stephen Curry, launched the Eat. Learn. Play. Foundation in their hometown of Oakland, Calif., to help kids nationwide. To manage this growth, Curry stayed constantly aware of what she did and didn't know -- and what it would take to get to the next step.

Related: Michelle Pfeiffer's Fragrance Brand Took 20 Years (and Plenty of Rejection) to Build

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

This OnlyFans Star Was Once Part of a Fanatical MLM Cult. "I Was Forced Into Celibacy."

Cami Strella was lured into a multilevel marketing scheme but escaped to start her own six-figure-a-month business.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.

Growing a Business

Kim Malek of Salt & Straw on Modernizing the Ice Cream Industry

The co-founder and CEO of Salt & Straw discusses organic storytelling, brand collaborations, remaining authentic during business expansion, and building back after tragedy.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.