Jason Feifer

Kristina Latraverse never tested the market before opening her business — here are the lessons she’s learned about growth and community.

Here are 5 things they learned from Poppi, which they'll use to grow Jetty.

"This is the company that most reminds me of KIND," he says.

When HGTV star Kim Myles bought the Gadzooks salon in Bethlehem, Pennsylvania, her first move was to change nothing. Here's why it is a great lesson in how to take over a beloved local business.

Step inside Robke's to learn how a beloved business earned the kind of loyalty that lets it make its own rules.

Oatly creative director Michael Lee explains how to make marketing that pops.

We work hard. We work a lot. But we don’t often ask what the point of it all is.

Bloom's founder isn't afraid to enter a crowded market. In fact, he thinks it's a great strategy.

Our annual list of America's Favorite Mom & Pop Shops celebrates the local, independent businesses that light up their communities.

On TV, Jon Taffer rescues bars. But in real life, he also builds franchises. And he’s seen what works better than anyone.

Want your business to pop up in AI queries? And be suggested to your ideal customers? Here’s a specific plan.

Is the right choice one that you can picture in your mind?

If you feel trapped at work, marketing guru Gary Vaynerchuck has a solution.

A juicy Whopper is just the start.

Bloom Nutrition succeeds by following what its founder calls "the Second Mover Advantage"

These strategic words can quickly earn people's trust.

The pop star faced a common parenting conundrum — so she started a brand to help others.

As AI makes it easier than ever to publish on LinkedIn, the platform is racing to separate genuine expertise from algorithm-chasing “AI slop.”

As protein snacks flood the market, Wilde founder Jason Wright is shifting the brand’s focus from function to flavor — and betting indulgence is what drives loyalty.

It's counterintuitive, but it's worked for me.

She's the queen of virality, but the rapper and entrepreneur says views alone won't translate to lasting success.

I learned it from my childhood hero, and have seen it work in my own life

Kevin Smith built a personal brand without realizing it. It saved his career.

There's a pattern that repeats across time and industries.

The Shark Tank star says it starts with knowing, "There really is nothing new in this world."

Here's what to know when fundraising in this space.

Skip setbacks with these hard-won lessons.

Plus, how to brag on social media without looking like a jerk, and the first hire mistake to avoid.

When you start a brand, it can be unclear exactly how you fit into the brand persona, and finances.

LinkedIn is moving beyond its traditional networking role and into essential business operations.