This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How an Obsessive Movie-Goer Reinvented the Theater's Favorite Food This entrepreneur turned his popcorn problem into a profitable business.

By Gloria Dawson

This story appears in the December 2016 issue of Entrepreneur. Subscribe »

Michael Friberg

Bric Simpson was a genuine movie buff: He hit the theater about five times a month. That also made him attuned to the finer points of snacking, and he had some problems. "You pay a premium price for popcorn, but they only butter the top layer. An inch down, you've got almost a whole bucket of popcorn that tastes like cardboard," he says. In 2009, Simpson and his wife were shaking a popcorn bucket to distribute the butter when she said, "You know what we need? A lid."

Related: Seizing Opportunity Led to the Creation of This Outlet Franchise

Today, Simpson has made that lid -- along with a company, Kernel King, that sells about 100,000 of them a month nationwide. But the process wasn't easy. He had to juggle his business while working full-time for the Army National Guard, and he needed to figure out how to break into the largely change-averse theater industry. But now that he has, Simpson's next goal is a big one: He wants his lid to be as ubiquitous as movie popcorn itself.

Editor's Pick

Related Topics


Don't Miss This Sam's Club Membership Deal for Just $20

Your last chance for a great deal on a membership that helps you save money all year long.


This $126 Apple- and Android-Compatible Display Can Help You Drive Safer

Adding this display will elevate your older model car for an affordable price.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Data & Recovery

This Cyber Week Exclusive Gets You 1TB of Cloud Storage for $120

If you're looking for a reliable cloud storage solution, look no further than Koofr.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.