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Dina Mishev

Business Unusual

How a Near-Death Mountain Climb Launched One of the Adventure World's Best-Known Brands

The brothers Giovale are avid mountain climbers, and they learned the hard way that the industry needed better tools for safety. They made the product themselves, launching a now-global business.
Business Unusual

How a Thirst for Fashion Is Driving Sales for This Hot Accessory

Stylish stainless-steal water bottles have earned celebrities and high-end stores as fans.