How One Man Makes Serious Money From Funny Products
One year after buying a site that everyone said would fail, Peter Boychuk has no regrets.
Viral websites typically follow the same life cycle: They spend a week flying around social media, make it into a late-night comedian's monologue and then that's it. Everyone's had a laugh, and the site is forgotten. There was no reason to expect anything different of Ship Your Enemies Glitter, which, for about 10 bucks, would mail an envelope full of glitter to some unfortunate recipient. The site went viral last January. But then it veered off script: After a week, its creator put the site up for sale -- and someone bought it for $85,000, which digital denizens treated as its own punchline. "It's an internet fad that will die out quickly," wrote one Reddit commenter. "The person who bought it for $85K is going to hate themselves."
But here's the thing: "It was the best investment of my life," says the buyer, Peter Boychuk, who very much doesn't hate himself. More than a year later, the site has done sales "in the high six figures." And he beat the odds by thinking differently -- not as the owner of a viral site, but as the owner of a startup with lots of potential.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve