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Entrepreneur Leadership Network Contributor
CEO of The Go! Agency
Follow Christopher Tompkins on Social
As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.
Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.
While many companies try to adapt to the 'new normal', those paying attention have been constantly innovating.
Benchmarking is an essential practice for staying ahead of the competition on social media.
This is your essential shortlist of must-haves to form your brand's digital identity.
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