Christopher Tompkins

I've seen marketers make this same planning mistake for years. Here's how to avoid it.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.

The brands that win Q4 aren't winging it in October — they're locking in campaigns, teams, and budgets now. Here's how to get ahead while everyone else is still on vacation.

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business.

Most email campaigns fail not because of the channel, but because of a flawed strategy — here's how to fix yours and start driving real results.

Conferences can still deliver massive ROI, but only if you stop thinking about them as a standalone tactic and start treating them like what they really are: a live-action funnel with a very short attention span.

Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.

Using marketing tactics from a couple of years ago doesn't just put you behind — it makes you disappear.

Don't let politeness undermine your authority — here's how I rebuilt my client relationships

Tackling TikTok may seem daunting for you and your marketing team. Use these 12 rules to create viral content and grow your business.

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

The creative economy has exploded in size alongside the internet and social media networks.

The early months set the tone for the entire year, so understanding your past year's performance is essential to refine your marketing strategies and continue to see more growth. It's not just about setting goals but about learning from the past and adapting as you go.

By blending the strengths of these two methods, businesses can create a comprehensive approach that caters to diverse audience preferences and maximizes engagement.

Over the past decade, we've witnessed a whirlwind of transformative changes that have redefined the very essence of digital marketing.

As brands continue to realize the benefits of this marketing strategy, it is likely to remain a prominent fixture in the marketing landscape.

It's no secret that social media has become a very important part of our lives. It's not just about connecting with friends and family — it's also home to brands and creators building communities.

When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.

Influencers hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.

It's been two years after the pandemic's start, and much of corporate America isn't ready to leave remote work behind for a permanent return to the office—and I'm not either. But, having your team back in the office has benefits too.

From team leaders to individual performers, these six archetypes will boost your team's success and productivity.

In just three phases, you can successfully onboard a new client, ensure a successful campaign launch, and cement yourself as an agency they're going to stick with.

When social media first popped into existence, there was no intention of using it to circumvent the traditional sales process. Now, it can be a place for brands to drive growth and profit, but the social element of social commerce shouldn't be ignored.

Growth should be a top priority in your business's first five to ten years. But it doesn't happen just by working hard.

Campaigns pay the bills, so you can't afford to be flying red flags for too long.

Freelancers can be the assistance you need for your ready-to-burst backlog of work.

Invest in the right areas of your company and you'll be competing with companies that are twice your size, but only half as smart.

Unlike organization at home, you can't really tell if a workplace is in chaos just from the presence of messy desks.

If your employee has a second job, are they dedicating as much time to you as they should be?

No industry is exempt from the labor shortage.