Paula Andruss

You might be doing this wrong.

Lisa and Eric Greenwald created a totally new kind of jewelry for the mouths of babes.

Running a business is a marathon, not a sprint. Like a race, entrepreneurs will flop without proper preparation.

The more you know of them, the less you'll make them.

One size doesn't fit all when finding digs for your startup. Here's a look at some of the options.

Small businesses can -- and should -- target consumers closest to home. Here's how.

There are some guidelines to consider that can steer you toward the right valuation number-and set you on the road to growth.

Enjoy the beach or pool without getting burned by theft.

Your startup's initial employees can make or break the place. Choose wisely.

No matter how great the concept, you need real-world feedback to see if your startup will fly. Here's how to get it.

Here are five factors to consider when starting a Airbnb-type platform.

The health-care industry is full of opportunities. One professional talks about how to take advantage of them.

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.

From having the cash to meeting established goals, look for these indicators before you leap.

When demand suddenly spikes, it's do or die time.