Paula Andruss

Paula Andruss

Cincinnati-based Paula Andruss has written for USA Today, Woman’s Day and regularly writes for Entrepreneur. Learn more at Paulaandruss.com.
How One Infant's Obsession Led His Parents to a Booming Business
Baby Products

How One Infant's Obsession Led His Parents to a Booming Business

Lisa and Eric Greenwald created a totally new kind of jewelry for the mouths of babes.
8 Vital Training Steps for 'Treps, Pre-Launch
Business Optimization

8 Vital Training Steps for 'Treps, Pre-Launch

Running a business is a marathon, not a sprint. Like a race, entrepreneurs will flop without proper preparation.
10 Deadly Startup Mistakes to Avoid
Startup Mistakes

10 Deadly Startup Mistakes to Avoid

The more you know of them, the less you'll make them.
The Case for Office Space: Choices for Every Stage and Need
Office Space

The Case for Office Space: Choices for Every Stage and Need

One size doesn't fit all when finding digs for your startup. Here's a look at some of the options.
Why You Should Be Looking Locally for Customers
Q&As

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
5 Tips to Getting an Accurate Valuation
Ready To Launch

5 Tips to Getting an Accurate Valuation

There are some guidelines to consider that can steer you toward the right valuation number-and set you on the road to growth.
How a Robbery Led to a Business Idea
Business Unusual

How a Robbery Led to a Business Idea

Enjoy the beach or pool without getting burned by theft.
What to Look For When Hiring Your First Employees
Driving Business - Driving Success

What to Look For When Hiring Your First Employees

Your startup's initial employees can make or break the place. Choose wisely.
5 Ways to Know If Your Business Idea Is Brilliant or a Bust
Customer Experience

5 Ways to Know If Your Business Idea Is Brilliant or a Bust

No matter how great the concept, you need real-world feedback to see if your startup will fly. Here's how to get it.
How to Launch a Business in the Sharing Economy
Ready To Launch

How to Launch a Business in the Sharing Economy

Here are five factors to consider when starting a Airbnb-type platform.
How I Launched My Health-Care Startup
Health Care

How I Launched My Health-Care Startup

The health-care industry is full of opportunities. One professional talks about how to take advantage of them.
6 Ways to Harness the Power of Review Sites
Marketing Bootcamp

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
6 Signs Your Startup Is Ready to Expand
Expansion

6 Signs Your Startup Is Ready to Expand

From having the cash to meeting established goals, look for these indicators before you leap.
4 Strategies for Handling a Sales Surge
Sales

4 Strategies for Handling a Sales Surge

When demand suddenly spikes, it's do or die time.