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How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.
LinkedIn has filed a patent for a fact-checking system that would likely be used to check user-generated content as well as resumes and bios.
4 Keys to Raising Your Content Marketing Game
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
You Are a Content Company, Whether You Know It or Not
Jason Silva calls himself an 'idea DJ.' He peddles curiosity, wonder and awe. But what really launched his career is making compelling videos online.
How to Create Compelling Online Content That Gets Traffic
Use any of these five content templates, and you'll have a site that's like a link magnet.
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.
The Key Elements of Killer Content Marketing
Find out what critical factors you need to take into account before you start.
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Is Apple Actually Getting Into the Web TV Game?
The tech giant has reportedly been entertaining the idea for several years and is kicking the tires again.
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
3 Ways to Optimize Your Startup's Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks
Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
Is Clickbait The New Face of Content Marketing?
As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
What Content Marketers Can Learn from Santa Claus
Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
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