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News and Articles About Content
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Is Apple Actually Getting Into the Web TV Game?
The tech giant has reportedly been entertaining the idea for several years and is kicking the tires again.
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
3 Ways to Optimize Your Startup's Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks
Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
Is Clickbait The New Face of Content Marketing?
As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
What Content Marketers Can Learn from Santa Claus
Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
3 Ways to Boost Your Productivity By Repackaging Content
Basic research and expert interviews can be used in various channels to increase reach.
Google News Quits Spain Over New Copyright Law
The legislation would allow publishers to force Google and other sites to pay for re-publishing headlines or news snippets.
How to Tell Your Small-Business Story
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Content Marketing Strategies You Can Steal
The best in the biz give their tips on how to be a best-in-class content marketer.
3 Ways to Carve Content From Writer's Block
You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
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