Content

News and Articles About Content

Why It's Time to Rethink Your Content Marketing Strategy
Content marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Nick Rojas
6 Ways to Become an Outstanding Writer
Writing

6 Ways to Become an Outstanding Writer

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
Kelsey Meyer
Motor Trend Magazine on Creating Awesome Content for YouTube
YouTube

Motor Trend Magazine on Creating Awesome Content for YouTube

High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
Bryan Elliott
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Content marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Brett Relander
Facebook Clamps Down on 'Clickbait'
Content Strategy

Facebook Clamps Down on 'Clickbait'

The company says the changes are aimed at preventing spam from drowning out the content users really want to see.
Benjamin Kabin
How to Grow a Site Into a Successful Venture With Just Content
Content marketing

How to Grow a Site Into a Successful Venture With Just Content

Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.
James Parsons
To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
4 Ways to Build Trust Quickly
Trust

4 Ways to Build Trust Quickly

Entrepreneurs don't have years or even months to build trust. To get sales quickly, they need to act quickly.
Dorie Clark
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Content marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
Nate Birt
Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.
Content Strategy

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Rob Biesenbach
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Content marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Eric Siu
The 5 Secrets to a More Readable Website
Websites

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Jonathan Long
17 Content Pieces You Can Create Without Writing a Single Word
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Eric Siu
This Big Mistake Can Hurt Your Site's Search Rankings
SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Jason Fell