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News and Articles About Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.

Have an Idea for a Sitcom? NBC Is Listening.

The network has launched an online talent competition to find its next comedy hit.

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.

By Cutting Out Content Providers, Is Aereo Gaming the System?

Startup's streaming of live TV content on the internet will be at the center of a Supreme Court case soon.

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.

Robert Rodriguez on Building a Kick-Ass Network

The Austin-based director behind El Mariachi and Sin City will launch a new Hispanic entertainment network this month. We talked to him about the challenges and his goals for the project.

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.

Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

The new feature allows you to eliminate posts from specific sites without unfollowing friends.

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.

Amazon Wants a Hit Series of Its Own

For the second year in a row, Amazon is utilizing a crowdsourcing model to determine which of 10 series pilots currently available for live streaming will ultimately be given the green light.

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.

Note to Bloggers: Fight Bad Content, Not Martha Stewart

A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?

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