News and Articles About Content

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Content marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
Nate Birt
Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.
Content Strategy

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Rob Biesenbach
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Content marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Eric Siu
The 5 Secrets to a More Readable Website
Websites

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Jonathan Long
17 Content Pieces You Can Create Without Writing a Single Word
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Eric Siu
This Big Mistake Can Hurt Your Site's Search Rankings
SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Jason Fell
15 Tips to Make Writing Less Hellish
Writing

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph
Why Marketers Should Care About Rich-Media Content
Content marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
Derek Miller
An Inside Look at Yahoo's Original Series
Yahoo

An Inside Look at Yahoo's Original Series

Yahoo announced two original comedy series -- one about a misfit spaceship crew and one about Las Vegas's first pro basketball team.
Nina Zipkin
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
How These 10 Marketing Campaigns Became Viral Hits
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Jason Ankeny
Boost Reader Engagement With 9 Easy Subheading Tricks
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Brett Relander
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A Simple Trick for Finding Top-Notch Writers to Create Your Content
Content marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Joe Pulizzi