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The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
By Cutting Out Content Providers, Is Aereo Gaming the System?

By Cutting Out Content Providers, Is Aereo Gaming the System?

Startup's streaming of live TV content on the internet will be at the center of a Supreme Court case soon.
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Robert Rodriguez on Building a Kick-Ass Network

Robert Rodriguez on Building a Kick-Ass Network

The Austin-based director behind El Mariachi and Sin City will launch a new Hispanic entertainment network this month. We talked to him about the challenges and his goals for the project.
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

The new feature allows you to eliminate posts from specific sites without unfollowing friends.
Content to Keep Off Your Website

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
3 Strategies to Keep Your Website Relevant to Google

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Amazon Wants a Hit Series of Its Own

Amazon Wants a Hit Series of Its Own

For the second year in a row, Amazon is utilizing a crowdsourcing model to determine which of 10 series pilots currently available for live streaming will ultimately be given the green light.
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
5 Lessons About Blogging You Can Learn From BuzzFeed

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
Note to Bloggers: Fight Bad Content, Not Martha Stewart

Note to Bloggers: Fight Bad Content, Not Martha Stewart

A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
10 Words to Cut From Your Writing

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.
5 Tools to Stop Content Thieves From Robbing Your Site

5 Tools to Stop Content Thieves From Robbing Your Site

If your content is being used without your consent, there are measures you can take to have it removed.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
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