Content

News and Articles About Content

3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Measuring the Impact of Your Content Marketing
Content Marketing

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Jacob Warwick
What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Dorie Clark
Why Every Entrepreneur Needs to Embrace 'Good Enough'
Perfectionist

Why Every Entrepreneur Needs to Embrace 'Good Enough'

It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
Carol Roth
10 Entrepreneurial Must-Read Books to Kick Off Your Summer Reading List
Books

10 Entrepreneurial Must-Read Books to Kick Off Your Summer Reading List

Here are a few must-read, ranging from the traditional entrepreneurial success stories to those focused less on building a business and more on the psychology behind taking risks, facing rejection and communicating
Len Middleton and Jim Price
'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway
Sales Strategy

'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway

You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
Drew Mclellan
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
Content

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Murray Newlands
The 5 Skills You Need to Become a Successful Content Writer
Web Content

The 5 Skills You Need to Become a Successful Content Writer

Content writers these days are doing oh so much more than just putting words on paper.
Sherry Gray
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Kelsey Meyer
Consuming Less and Creating More: 3 Role Models to Inspire You
Creativity

Consuming Less and Creating More: 3 Role Models to Inspire You

These three are masters at figuring out ways to meet their goals. You can be one, too.
Meiko Patton
6 Ways to Get the Most Out of Your Content
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Braveen Kumar
The 3 Best Apps for Discovering Content You'll Love
Content Marketing

The 3 Best Apps for Discovering Content You'll Love

Gleaning content that is relevant to your business and tailored to your interests is effortless with the right tools.
Peter Daisyme
Twitter Reportedly in Talks to Buy Flipboard
Twitter

Twitter Reportedly in Talks to Buy Flipboard

The social network is rumored to be exploring an all-stock deal that would value the social news reader at more than $1 billion.
Nina Zipkin
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.