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News and Articles About Content

Overcome Short Attention Spans with 'Micro-Content'
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With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
April 18, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
Have an Idea for a Sitcom? NBC Is Listening.

Have an Idea for a Sitcom? NBC Is Listening.

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The network has launched an online talent competition to find its next comedy hit.
April 9, 2014 in Grow Your Business
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

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While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
April 8, 2014 in Marketing
By Cutting Out Content Providers, Is Aereo Gaming the System?

By Cutting Out Content Providers, Is Aereo Gaming the System?

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Startup's streaming of live TV content on the internet will be at the center of a Supreme Court case soon.
April 2, 2014 in Technology
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

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Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
March 28, 2014 in Marketing
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

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Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
March 13, 2014 in Marketing
Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

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Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.
March 11, 2014 in Social Media
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

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There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
March 11, 2014 in Marketing
Robert Rodriguez on Building a Kick-Ass Network

Robert Rodriguez on Building a Kick-Ass Network

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The Austin-based director behind El Mariachi and Sin City will launch a new Hispanic entertainment network this month. We talked to him about the challenges and his goals for the project.
March 8, 2014 in The 'Treps
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

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As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
March 7, 2014 in Grow Your Business
Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

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The new feature allows you to eliminate posts from specific sites without unfollowing friends.
March 5, 2014 in Social Media
Content to Keep Off Your Website

Content to Keep Off Your Website

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When designing your site, be aware of these content strategies, so you don't do more harm than good.
March 4, 2014 in Social Media
3 Strategies to Keep Your Website Relevant to Google

3 Strategies to Keep Your Website Relevant to Google

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With its new search algorithm, content, fonts and authorship have renewed focus.
February 25, 2014 in Marketing
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

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Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 19, 2014 in SEO | Search Engine Optimization
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
Amazon Wants a Hit Series of Its Own

Amazon Wants a Hit Series of Its Own

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For the second year in a row, Amazon is utilizing a crowdsourcing model to determine which of 10 series pilots currently available for live streaming will ultimately be given the green light.
February 7, 2014 in News and Trends
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

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With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
January 24, 2014 in Online Marketing
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

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You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014 in Online Marketing
5 Lessons About Blogging You Can Learn From BuzzFeed

5 Lessons About Blogging You Can Learn From BuzzFeed

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Put these tips to action to generate more buzz for your own company blog.
November 14, 2013 in Online Marketing
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

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Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
October 31, 2013 in Your Website
Note to Bloggers: Fight Bad Content, Not Martha Stewart

Note to Bloggers: Fight Bad Content, Not Martha Stewart

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A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
October 21, 2013 in Grow Your Business
10 Words to Cut From Your Writing

10 Words to Cut From Your Writing

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Want to improve your printed and online content? Chop these words -- mercilessly.
October 13, 2013 in Marketing Basics
5 Tools to Stop Content Thieves From Robbing Your Site

5 Tools to Stop Content Thieves From Robbing Your Site

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If your content is being used without your consent, there are measures you can take to have it removed.
September 10, 2013 in Your Website

How We Made $10,000 Using These 5 Content Marketing Tricks

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The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 7, 2012 in Marketing

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