News and Articles About Content
From Google+ not surviving to Facebook playing a bigger role in the elections, here are some predictions for next year.
The secret to your brand will be to show your audience who you are, not just tell them.
When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.
While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Venture-capital firm CB Insights saw the need for data in that sector's content marketing, and provided it.
If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.
Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
In a world dominated by user-generated content, you've got to know what's real and what isn't.
The camera company is making a huge investment in its content creator community.
You need to give yourself quick wins with an automated strategy and a checklist.
People won't be lying when they say 'I read it for the articles,' if they read it at all.
The content you create must be driven by what you want to achieve.
Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.
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