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News and Articles About Content

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won’t make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

'Give People What They Need': Why Russell Simmons Is Going All Digital

This mogul launched hip-hop's biggest entertainers of the past thirty years and has a new plan to discover the next generation of MCs and lyricists.

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

6 Ways to Become an Outstanding Writer

Whether you’re the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.

Motor Trend Magazine on Creating Awesome Content for YouTube

High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.

Facebook Clamps Down on 'Clickbait'

The company says the changes are aimed at preventing spam from drowning out the content users really want to see.

How to Grow a Site Into a Successful Venture With Just Content

Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.

4 Ways to Build Trust Quickly

Entrepreneurs don't have years or even months to build trust. To get sales quickly, they need to act quickly.

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.

An Inside Look at Yahoo's Original Series

Yahoo announced two original comedy series -- one about a misfit spaceship crew and one about Las Vegas's first pro basketball team.

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.

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