News and Articles About Content
High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
The company says the changes are aimed at preventing spam from drowning out the content users really want to see.
Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.
Here are four steps to take to get started with a new content marketing campaign.
Entrepreneurs don't have years or even months to build trust. To get sales quickly, they need to act quickly.
Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
Effective content marketing spurs your customers to spread your message to their networks.
Podcasts, videos and ebooks help connect to audiences on a deeper level.
Yahoo announced two original comedy series -- one about a misfit spaceship crew and one about Las Vegas's first pro basketball team.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Despite what you may have heard, for many businesses, daily updates don't make sense.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
The network has launched an online talent competition to find its next comedy hit.