Content

News and Articles About Content

3 Ways to Optimize Your Startup's Content Marketing
Content marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks
Growth Strategies

With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks

Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
Nina Zipkin
Is Clickbait The New Face of Content Marketing?
Content marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Nick Rojas
What Content Marketers Can Learn from Santa Claus
Content marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Jim Yu
3 Ways to Boost Your Productivity By Repackaging Content
Content marketing

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Ann Smarty
Google News Quits Spain Over New Copyright Law
Google

Google News Quits Spain Over New Copyright Law

The legislation would allow publishers to force Google and other sites to pay for re-publishing headlines or news snippets.
How to Tell Your Small-Business Story
Business Circle

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Dan Newman
Content Marketing Strategies You Can Steal
Content marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Ann Handley
3 Ways to Carve Content From Writer's Block
Writing

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
Pratik Dholakiya
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
Business Circle

What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.

By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
Joe Gustafson
How to Get Users Hooked on Your Mobile App
Mobile Apps

How to Get Users Hooked on Your Mobile App

Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Sara Sisenwein
Why You Should Ditch Data Visualization for Audio
Content Strategy

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Drew Skau
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
'Give People What They Need': Why Russell Simmons Is Going All Digital
Russell Simmons

'Give People What They Need': Why Russell Simmons Is Going All Digital

This mogul launched hip-hop's biggest entertainers of the past thirty years and has a new plan to discover the next generation of MCs and lyricists.
Tanya Benedicto Klich