Content

News and Articles About Content

How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Joe Hyrkin
Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.
Legal Center

Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.

LinkedIn has filed a patent for a fact-checking system that would likely be used to check user-generated content as well as resumes and bios.
Kia Kokalitcheva
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4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
You Are a Content Company, Whether You Know It or Not
Content Marketing

You Are a Content Company, Whether You Know It or Not

Jason Silva calls himself an 'idea DJ.' He peddles curiosity, wonder and awe. But what really launched his career is making compelling videos online.
Catherine Clifford
How to Create Compelling Online Content That Gets Traffic
Online Marketing

How to Create Compelling Online Content That Gets Traffic

Use any of these five content templates, and you'll have a site that's like a link magnet.
Mitch Meyerson
5 Steps for Increasing Conversions on Your Website
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson
The Key Elements of Killer Content Marketing
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Mitch Meyerson
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
Content

3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas

To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Pratik Dholakiya
Is Apple Actually Getting Into the Web TV Game?
Television

Is Apple Actually Getting Into the Web TV Game?

The tech giant has reportedly been entertaining the idea for several years and is kicking the tires again.
Nina Zipkin
Breeding Puppies to Blow Up Kittens
Advertising

Breeding Puppies to Blow Up Kittens

The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Ray Hennessey
3 Ways to Optimize Your Startup's Content Marketing
Content Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks
Growth Strategies

With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks

Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
Nina Zipkin
Content Marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Nick Rojas
What Content Marketers Can Learn from Santa Claus
Content Marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Jim Yu