Content

News and Articles About Content

'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway
Sales Strategy

'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway

You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
Drew Mclellan
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
Content

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Murray Newlands
The 5 Skills You Need to Become a Successful Content Writer
Web Content

The 5 Skills You Need to Become a Successful Content Writer

Content writers these days are doing oh so much more than just putting words on paper.
Sherry Gray
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Kelsey Meyer
Consuming Less and Creating More: 3 Role Models to Inspire You
Creativity

Consuming Less and Creating More: 3 Role Models to Inspire You

These three are masters at figuring out ways to meet their goals. You can be one, too.
Meiko Patton
6 Ways to Get the Most Out of Your Content
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Braveen Kumar
The 3 Best Apps for Discovering Content You'll Love
Content Marketing

The 3 Best Apps for Discovering Content You'll Love

Gleaning content that is relevant to your business and tailored to your interests is effortless with the right tools.
Peter Daisyme
Twitter Reportedly in Talks to Buy Flipboard
Twitter

Twitter Reportedly in Talks to Buy Flipboard

The social network is rumored to be exploring an all-stock deal that would value the social news reader at more than $1 billion.
Nina Zipkin
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
A Behind-the-Scenes Tour of YouTube's Free Production Facility in NYC
Online Video

A Behind-the-Scenes Tour of YouTube's Free Production Facility in NYC

As competition in the online video industry abounds, the space represents just one facet of an increased investment by YouTube back into its own creator ecosphere.
Geoff Weiss
How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Joe Hyrkin
Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.
Linkedin

Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.

LinkedIn has filed a patent for a fact-checking system that would likely be used to check user-generated content as well as resumes and bios.
Kia Kokalitcheva
4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
You Are a Content Company, Whether You Know It or Not
Content Marketing

You Are a Content Company, Whether You Know It or Not

Jason Silva calls himself an 'idea DJ.' He peddles curiosity, wonder and awe. But what really launched his career is making compelling videos online.
Catherine Clifford