Content | Page 10

Find out what critical factors you need to take into account before you start.

To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.

The tech giant has reportedly been entertaining the idea for several years and is kicking the tires again.

The more we try not to offend in marketing, the more people we encounter who find offense to everything.

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.

Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.

Basic research and expert interviews can be used in various channels to increase reach.

The legislation would allow publishers to force Google and other sites to pay for re-publishing headlines or news snippets.

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.

The best in the biz give their tips on how to be a best-in-class content marketer.

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.

By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.

Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.

While data visualization is a great way to show off your data, incorporating audio can also do the trick.

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.