Marketing
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Content | Page 10
Online Presence
Twitter Reportedly in Talks to Buy Flipboard
The social network is rumored to be exploring an all-stock deal that would value the social news reader at more than $1 billion.
By Nina Zipkin
Building a Business
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
Building a Business
A Behind-the-Scenes Tour of YouTube’s Free Production Facility in NYC
As competition in the online video industry abounds, the space represents just one facet of an increased investment by YouTube back into its own creator ecosphere.
By Geoff Weiss
Online Presence
How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
By Joe Hyrkin
Building a Business
Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.
LinkedIn has filed a patent for a fact-checking system that would likely be used to check user-generated content as well as resumes and bios.
Marketing
4 Keys to Raising Your Content Marketing Game
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Marketing
How to Create Compelling Online Content That Gets Traffic
Use any of these five content templates, and you'll have a site that's like a link magnet.
Marketing
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.
Marketing
The Key Elements of Killer Content Marketing
Find out what critical factors you need to take into account before you start.
Marketing
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Building a Business
Is Apple Actually Getting Into the Web TV Game?
The tech giant has reportedly been entertaining the idea for several years and is kicking the tires again.
By Nina Zipkin
Marketing
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Marketing
3 Ways to Optimize Your Startup’s Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Building a Business
With Original Movies, Amazon Looks to Drive Interest to Prime’s Other Perks
Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
By Nina Zipkin
Building a Business
Is Clickbait The New Face of Content Marketing?
As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
By Nick Rojas
Marketing
What Content Marketers Can Learn from Santa Claus
Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
By Jim Yu
Building a Business
3 Ways to Boost Your Productivity By Repackaging Content
Basic research and expert interviews can be used in various channels to increase reach.
By Ann Smarty
Building a Business
Google News Quits Spain Over New Copyright Law
The legislation would allow publishers to force Google and other sites to pay for re-publishing headlines or news snippets.
By Reuters
Building a Business
How to Tell Your Small-Business Story
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Marketing
Content Marketing Strategies You Can Steal
The best in the biz give their tips on how to be a best-in-class content marketer.
By Ann Handley
Online Presence
3 Ways to Carve Content From Writer’s Block
You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
Building a Business
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
Tech
How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
Building a Business
Why You Should Ditch Data Visualization for Audio
While data visualization is a great way to show off your data, incorporating audio can also do the trick.
By Drew Skau
Building a Business
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
By Anni Murray
Building a Business
How to Create eBooks That Will Help Boost Your Marketing Strategy
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
By Jon Salm