Carol Roth

Carol Roth

Entrepreneur and author

Carol Roth is an on-air contributor for CNBC, a “recovering” investment banker, entrepreneur and best-selling author. She makes people think, makes them laugh and makes them money. Her accomplishments have ranged from her commentary on multimedia; to the seat she formerly held on the board of directors of a public company; to her role as an advisor on the raising of capital, M&A, joint ventures and licensing transactions. Roth splits her time between Chicago and New York City.

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Marketing Bootcamp

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
5 Must-Do Business Practices for Freelancers
Freelancers

5 Must-Do Business Practices for Freelancers

Being your own boss can be a beautiful thing if you follow some key guidelines.
Entrepreneurs Are the Key to Success for Traditional Retailers
Ecommerce

Entrepreneurs Are the Key to Success for Traditional Retailers

Macy's, Wal-Mart and Target should all consider structuring its websites like Amazon.
3 Examples of When Being Cheap Is Costly for Your Business
Money Management

3 Examples of When Being Cheap Is Costly for Your Business

Sometimes, cutting corners comes back to haunt you.
The Internet Is Bad Brain Food and Other Vacation Learnings
Make More Happen

The Internet Is Bad Brain Food and Other Vacation Learnings

It's critical to recharge your battery, to do your best for yourself and your business, so unplugging for a period of time is necessary.
The Big Deal About Big Data for Small Business
Big Data

The Big Deal About Big Data for Small Business

Follow these strategies to harness the power of big data for your business.
10 Rules for Success as a Woman
Women in Business

10 Rules for Success as a Woman

Quit apologizing when you didn't do anything wrong and when you share the credit, keep the portion that is rightfully yours.
What Doesn't Kill You Makes You Stronger
coping strategies

What Doesn't Kill You Makes You Stronger

If life knocks you down seven times, make sure you get up eight.
When You Should Be an Intrapreneur Instead of an Entrepreneur
Intrapreneurs

When You Should Be an Intrapreneur Instead of an Entrepreneur

The next time that you are thinking of leaving your job for a new business venture, evaluate if your employer might be the perfect partner.
Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing
Marketing Bootcamp

Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing

Craig Wolfe, CEO of Celebriducks -- the top custom rubber duck manufacturer in the world -- describes how his company leverages the Made in the USA label.
This Combat Veteran Combined Woodworking Skills and Perseverance to Create a Patriotic Art Company
Veterans

This Combat Veteran Combined Woodworking Skills and Perseverance to Create a Patriotic Art Company

Brian Steorts is the owner of a veteran-run business called Flags of Valor. Here, he shares how working with "America's best" is an entrepreneurial privilege.
What You Can Learn From the Entrepreneurial Team That Just Won a Cool $1 Million on TV
Success Strategies

What You Can Learn From the Entrepreneurial Team That Just Won a Cool $1 Million on TV

Grush, creators of a toothbrush that encourages better habits in kids, claimed the prize on 'America's Greatest Makers' with proper preparation and adaptability.
Want to Become an Overnight Success? You've Got Years of Work Ahead of You.
Success Strategies

Want to Become an Overnight Success? You've Got Years of Work Ahead of You.

When it comes to business, what's often left out of the story -- with a handful of exceptions -- is that the overnight success was decades in the making.
I Wanted to Visit San Francisco on Someone Else's Dime. I Ended Up With the Perfect Job.
Careers

I Wanted to Visit San Francisco on Someone Else's Dime. I Ended Up With the Perfect Job.

Here's what I learned from interviewing for a job I didn't really want -- but I got the gig, and it launched my career.
Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk
Marketing Bootcamp

Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.