Nick Rojas

Nick Rojas

Business Consultant and Journalist

Nick Rojas is a business consultant and journalist who lives in Chicago and his hometown Los Angeles with his wife. His work often discusses social media, marketing, and branding in regards to small and medium enterprises (SMEs).

Marketing Bootcamp

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Marketing Bootcamp

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
The 3 Goals to Set for Content-Marketing Success
Marketing Bootcamp

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Marketing Bootcamp

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.