President of Broadsuite
Dan Newman is the president of
Broadsuite where he works side by side with brands big and small to help them be found, seen and heard in a cluttered digital world. He is also the author of two books, is a business professor and a huge fan of watching his daughters play soccer.
Put sales on the backburner, and focus on increasing your customer lifetime value.
The natural impulse is to hunker down when the economy slows, but tough times are uniquely suited for boldly setting your brand apart.
Radicals & Visionaries
Your startup mindset can make or break your business plan. Use positivity, passion and self-awareness for greater success.
Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Create an outstanding customer experience and every other goal will be within reach.
Be prepared for the future of personalized marketing through geolocation.
Small businesses are steadily on the rise, and are projected to only get more popular in the coming years.
Quality trumps quantity when it comes to lead generation. Whatever the size of your business, growing your customer base is what creates success.
Here are a few tips on how to create a culture that embraces technology and growth.
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Although a small business's digital transformation may not be as large an undertaking as it would be for a big corporation, it is every bit as significant.
Remember that old adage, 'Always be closing'? It's beginning to be obsolete.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
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© 2016 Entrepreneur Media, Inc.