About Kelsey Raymond
Kelsey Raymond is CEO of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
More From Kelsey Raymond
Company Branding
Your Reputation on the Line: Employer Branding
The best employees are out there. Use content to show them what your brand stands for and why they should want in.
Thought Leadership
Practice What You Preach: How to Avoid Content's Hypocrisy Trap
Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
Trust
5 Ways to Create Content That Breaks Down Trust Barriers
Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
Employee Benefits
Why Team Input Is the Key to Successful Benefits Planning
To understand what benefits fantastic employees truly value, why not just ask 'em?
Retreats
The Retreat-Planning Playbook: A Starter's Manual
Planning a company getaway for the coming new year? Here are tips on how to save money, re-energize your team and company.
Marketing
4 Ways To Promote Your Portfolio of Published Content
Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries
Get Better at Your Own Job by Doing Someone Else's
Step into your employees' shoes, and let the experience guide your leadership.
Innovation
How Your Own 'Startup Weekend' Will Help Drive Company Innovation
You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
Content Marketing
Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump
To avoid the holiday sales slump, it's time to rethink how you use that content.
Software
Why No Single Software Program Alone Will Fix Your Content Marketing
Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Content Marketing
5 Ways to Make Content Marketing Easier This Summer
Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Business Planning
Why Quarterly Planning Is Critical to Your Content Marketing Success
The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Community building
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Helping local small businesses isn't just the right thing to do. It's good for business.
Content Marketing
How to Use Content to Stay Top of Mind With Investors
There are three ways content can help you achieve top-of-mind status with investors.
Content Strategy
Why Your Company Should Consider Outsourcing Content Creation
Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.