Kelsey Meyer

Kelsey Meyer

President of Influence & Co.
Kelsey Meyer is the president of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
The Retreat-Planning Playbook: A Starter's Manual
Retreats

The Retreat-Planning Playbook: A Starter's Manual

Planning a company getaway for the coming new year? Here are tips on how to save money, re-energize your team and company.
4 Ways To Promote Your Portfolio of Published Content
Marketing

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Get Better at Your Own Job by Doing Someone Else's
Radicals & Visionaries

Get Better at Your Own Job by Doing Someone Else's

Step into your employees' shoes, and let the experience guide your leadership.
How Your Own 'Startup Weekend' Will Help Drive Company Innovation
Make More Happen

How Your Own 'Startup Weekend' Will Help Drive Company Innovation

You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump
Make More Happen

Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump

To avoid the holiday sales slump, it's time to rethink how you use that content.
Why No Single Software Program Alone Will Fix Your Content Marketing
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
5 Ways to Make Content Marketing Easier This Summer
Content Marketing

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Why Quarterly Planning Is Critical to Your Content Marketing Success
Business Planning

Why Quarterly Planning Is Critical to Your Content Marketing Success

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Community building

The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem

Helping local small businesses isn't just the right thing to do. It's good for business.
How to Use Content to Stay Top of Mind With Investors
Content Marketing

How to Use Content to Stay Top of Mind With Investors

There are three ways content can help you achieve top-of-mind status with investors.
Why Your Company Should Consider Outsourcing Content Creation
Content Strategy

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
3 Ways to Make Your Content Marketing Shine
Content Marketing

3 Ways to Make Your Content Marketing Shine

When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.
6 Tools For Entrepreneurs Who Need to Get More Done
Productivity Tools

6 Tools For Entrepreneurs Who Need to Get More Done

Entrepreneurs are busy people. Tackle your never-ending to-do list with these six productivity tools.
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Thought Leadership

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Is Your Content Worth the Download?
Content Strategy

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.