About Kelsey Raymond
Kelsey Raymond is CEO of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
More From Kelsey Raymond
Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
To understand what benefits fantastic employees truly value, why not just ask 'em?
Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries
Step into your employees' shoes, and let the experience guide your leadership.
You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
To avoid the holiday sales slump, it's time to rethink how you use that content.
Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Helping local small businesses isn't just the right thing to do. It's good for business.
There are three ways content can help you achieve top-of-mind status with investors.
Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.