About Kelsey Raymond
Kelsey Raymond is CEO of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
More From Kelsey Raymond
Keep your sales emails out of recipients' trash by deploying these five best practices
Understanding your results comes down to these three metrics
How one CEO approached communicating clearly, openly and quickly with employees to retain their trust amid a period of stress and uncertainty.
Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals.
Aligning the sales and marketing teams starts with these three kinds of encouragement from company leadership.
Company leaders need to infuse professional development into their new remote company cultures and equip their teams to advance their careers.
Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
To understand what benefits fantastic employees truly value, why not just ask 'em?
Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries
Step into your employees' shoes, and let the experience guide your leadership.
You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
To avoid the holiday sales slump, it's time to rethink how you use that content.