Kelsey Meyer

Kelsey Meyer

President of Influence & Co.
Kelsey Meyer is the president of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
5 Ways to Make Content Marketing Easier This Summer
Marketing Bootcamp

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Why Quarterly Planning Is Critical to Your Content Marketing Success
Marketing Bootcamp

Why Quarterly Planning Is Critical to Your Content Marketing Success

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem
Community building

The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem

Helping local small businesses isn't just the right thing to do. It's good for business.
How to Use Content to Stay Top of Mind With Investors
Marketing Bootcamp

How to Use Content to Stay Top of Mind With Investors

There are three ways content can help you achieve top-of-mind status with investors.
Why Your Company Should Consider Outsourcing Content Creation
Marketing Bootcamp

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
3 Ways to Make Your Content Marketing Shine
Marketing Bootcamp

3 Ways to Make Your Content Marketing Shine

When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.
6 Tools For Entrepreneurs Who Need to Get More Done
Radicals & Visionaries

6 Tools For Entrepreneurs Who Need to Get More Done

Entrepreneurs are busy people. Tackle your never-ending to-do list with these six productivity tools.
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Marketing Bootcamp

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Is Your Content Worth the Download?
Marketing Bootcamp

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions
Marketing Bootcamp

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Rewards for high-quality content, ad blockers and content writing teams are some things to look for in the coming year.
The Sales Secrets to Using Content Effectively at Each Stage of the Funnel
Marketing Bootcamp

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
5 Reasons Why Tech Is the Midas Touch of Content Marketing
Marketing Bootcamp

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Marketing Bootcamp

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
4 Ways to Streamline High-Quality Content Creation
Marketing Bootcamp

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
How to Survive Every Entrepreneur's Worst Nightmare
Leadership

How to Survive Every Entrepreneur's Worst Nightmare

When a personal emergency strikes, make sure you prepare your team to manage without you there.