CEO of Influence & Co.
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Why Your Sales Emails Aren't Working, and What to Do About It
Keep your sales emails out of recipients' trash by deploying these five best practices
How You Should Be Evaluating Your Content Marketing Success
Understanding your results comes down to these three metrics
3 Tips to Communicate Authentically in Times of Crisis
How one CEO approached communicating clearly, openly and quickly with employees to retain their trust amid a period of stress and uncertainty.
4 Things Your Marketing Team Knows That Can Help You Close More Business
Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals.
How to Strengthen Your Company Through Sales-Marketing Alignment
Aligning the sales and marketing teams starts with these three kinds of encouragement from company leadership.
How to Prioritize Your Team's Professional Development, Even Remotely
Company leaders need to infuse professional development into their new remote company cultures and equip their teams to advance their careers.
Practice What You Preach: How to Avoid Content's Hypocrisy Trap
Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
5 Ways to Create Content That Breaks Down Trust Barriers
Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
Why Team Input Is the Key to Successful Benefits Planning
To understand what benefits fantastic employees truly value, why not just ask 'em?
4 Ways To Promote Your Portfolio of Published Content
Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Get Better at Your Own Job by Doing Someone Else's
Step into your employees' shoes, and let the experience guide your leadership.
How Your Own 'Startup Weekend' Will Help Drive Company Innovation
You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.