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Kelsey Meyer

Kelsey Meyer

Guest Writer / President of Influence & Co.

Kelsey Meyer is the president of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands

Thought Leadership

Practice What You Preach: How to Avoid Content's Hypocrisy Trap

Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
Trust

5 Ways to Create Content That Breaks Down Trust Barriers

Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
Employee Benefits

Why Team Input Is the Key to Successful Benefits Planning

To understand what benefits fantastic employees truly value, why not just ask 'em?
Retreats

The Retreat-Planning Playbook: A Starter's Manual

Planning a company getaway for the coming new year? Here are tips on how to save money, re-energize your team and company.
Marketing

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries

Get Better at Your Own Job by Doing Someone Else's

Step into your employees' shoes, and let the experience guide your leadership.
Take It From The Pros

How Your Own 'Startup Weekend' Will Help Drive Company Innovation

You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
Take It From The Pros

Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump

To avoid the holiday sales slump, it's time to rethink how you use that content.
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Content Marketing

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Business Planning

Why Quarterly Planning Is Critical to Your Content Marketing Success

The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Community building

The 'Entrepreneur's Obligation': Investing in Your Startup Ecosystem

Helping local small businesses isn't just the right thing to do. It's good for business.
Content Marketing

How to Use Content to Stay Top of Mind With Investors

There are three ways content can help you achieve top-of-mind status with investors.
Content Strategy

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
Project Grow

3 Ways to Make Your Content Marketing Shine

When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.