President of Influence & Co.
Kelsey Meyer is the president of
Influence & Co.,
a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries
Step into your employees' shoes, and let the experience guide your leadership.
Make More Happen
You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
Make More Happen
To avoid the holiday sales slump, it's time to rethink how you use that content.
Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
The key is not your team's ability to develop and stick to a long-term strategic content plan -- it's your ability to always be strategically planning content that works for your goals.
Helping local small businesses isn't just the right thing to do. It's good for business.
There are three ways content can help you achieve top-of-mind status with investors.
Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.
Entrepreneurs are busy people. Tackle your never-ending to-do list with these six productivity tools.
Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Rewards for high-quality content, ad blockers and content writing teams are some things to look for in the coming year.
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© 2016 Entrepreneur Media, Inc.