CEO and Founder, BrightEdge
Jim Yu is the CEO and co-founder behind digital-marketing platform BrightEdge.
Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Though you needn't worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.