Cara Sloman
Entrepreneur Leadership Network® VIP
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Latest
How to Build a Winning Marketing Strategy That Sets Your Startup Apart
This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.
Your 2025 Media Strategy Needs These Things to Survive
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
How to Create a Winning Content Strategy Aligned with Your Buyer's Journey
This article details the importance of aligning content with the customer journey for long-term success, from top-of-the-funnel content that captures attention and builds awareness to bottom-of-the-funnel strategies that foster loyalty and drive conversions.
9 Steps to Success When Choosing An Influencer for Your Marketing Campaign
Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.
How Leaders Can Build Acquisition-Ready Companies
Leaders play a crucial role in preparing their companies for potential acquisition, particularly in the tech industry. They must start implementing strategies to make their organizations attractive for M&A opportunities.
IA vs. humanidad — por qué los humanos siempre ganarán cuando se trata de generar contenido
Con la proliferación e integración de la IA en organizaciones y unidades de negocios, los profesionales de relaciones públicas y marketing pueden verse tentados a inclinarse más de lo recomendado hacia el uso de esta nueva tecnología.
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