Cara Sloman

Entrepreneur Leadership Network® VIP

Bio

Cara Sloman is CEO and president of Force4, a marketing communications and PR agency serving B2B technology companies.

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Latest

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

Marketing

Everyone's on Their Phones — Why You Need a Mobile-First Communications Strategy

Businesses must embrace mobile-first strategies and use 5G, AI and data-driven insights to deliver secure and real-time customer experiences.

Growing a Business

How to Build Meaningful Connections in the Digital Networking Era

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today's world (and tomorrow's) will require a balance of technology and human touch.

Marketing

Your IPO Could Fail If You Don't Follow These Communication Strategies

Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.

Growing a Business

How to Build a Winning Marketing Strategy That Sets Your Startup Apart

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

Marketing

Your 2025 Media Strategy Needs These Things to Survive

As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.

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