Cara Sloman

Entrepreneur Leadership Network® VIP
President and CEO of Force4 Technology Communications

Cara Sloman is CEO and president of Force4, a marketing communications and PR agency serving B2B technology companies.

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Science & Technology

There's a Fine Line Between Using and Over-Relying on AI. Here's the Role Leaders Need to Play.

With any new technology adoption, leaders set the tone that influences its success or failure. Learn about leadership's role when implementing AI into an organization and how to balance efficiency without becoming overreliant.


Mastering Emotional Intelligence Is the Key to Effective Leadership and Team Building

Why EI is vital for leaders and team dynamics, and how to boost yours.

Thought Leaders

How to Develop Stronger and More Engaging Thought Leadership

Research demonstrates that buyers want to hear from industry leaders about topics that affect their organizations and address specific needs. Here's how to create your own inspiring brand of marketing thought leadership.


You Might Be Tempted to Eliminate This Business Function During a Bear Market, But Don't. Here's What to Do Instead.

This department is usually the first on the chopping block when businesses want to cut costs, but it shouldn't be.

Resumes & Interviewing

Finding High-Quality Talent in a Competitive Market Is All About Branding. Here's Why.

Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.


How to Create a Marketing Strategy Using Key Differentiators

A game plan that can be key to your company's future success.

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