Building a Business
How Small Businesses Win Loyalty One Small Interaction at a Time
In small business, every customer interaction is a marketing opportunity. Here's how to win the entrepreneurial "room" every time.
Michelle Van Slyke is the senior vice president of marketing and sales for The UPS Store, Inc., which comprises the nation's largest franchise system of retail shipping, postal, print and business service centers at nearly 5,500 locations across the U.S.