Hope Horner is CEO and founder of Lemonlight, a video production company that produces and distributes branded video content at scale. Horner is a three-time entrepreneur who has been featured in Inc. magazine, on KABC and Extra and in other publications highlighting her successes in the Silicon Beach community over the past decade.
Video
No, Video Isn't Dead -- It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.
Video Marketing
An Insider's Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
Video Marketing
Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics -- Maybe Even Your Brand Fanatics
People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
Success and Failures
What If, One Day, You Honestly Portrayed the 'Dark' Side of Building Your Company?
Supermodels are posting images of themselves sans makeup; they're displaying their stretch marks. Maybe you should do the same when hard times hit your company.
Video
Why Every Startup Needs a Team Video (and How to Create a Great One)
A team video can drive culture, branding and revenue by showcasing your team to both employees and customers.
Work-Life Balance
Do You Ever Feel More Like a Human 'Doing' Than a Human 'Being'?
Why we should give up the problematic and mythical pursuit of work-life balance and strive instead for peace and gratitude.
Managing Employees
How Many 'Hats' Have You Tried on at Your Company?
Here are three ways to ensure that you know what your different departments are doing, and the challenges these employees face.
Employee Feedback
Strengthen Your Team by Getting on Your Employees' Level
Work isn't a vacation or a playground. So, de-emphasize the perks. Perks can attract employees, but they won't keep them around.
Launching a Business
3 Tips for Starting a Company in an Unfamiliar Industry
Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.
Facebook Marketing
3 Ways to Optimize Your Video Advertising Strategy on Facebook
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Video
4 Keys to Creating the Video Ad Your Business Needs
Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
