Hope Horner is CEO and founder of Lemonlight, a video production company that produces and distributes branded video content at scale. Horner is a three-time entrepreneur who has been featured in Inc. magazine, on KABC and Extra and in other publications highlighting her successes in the Silicon Beach community over the past decade.
About Hope Horner
More From Hope Horner
Balancing employee wants with business needs isn't always easy, but by following four principles, you can construct a workplace that employees want to be a part of.
High school and entrepreneurship have a lot more in common than you might think. Apply these classroom lessons to boost your business.
No, Video Isn't Dead -- It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.
Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
Success and Failures
Supermodels are posting images of themselves sans makeup; they're displaying their stretch marks. Maybe you should do the same when hard times hit your company.
A team video can drive culture, branding and revenue by showcasing your team to both employees and customers.
Why we should give up the problematic and mythical pursuit of work-life balance and strive instead for peace and gratitude.
Here are three ways to ensure that you know what your different departments are doing, and the challenges these employees face.
Work isn't a vacation or a playground. So, de-emphasize the perks. Perks can attract employees, but they won't keep them around.
Launching a Business
Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.