Hope Horner
Entrepreneur Leadership Network Writer
CEO and Founder, Lemonlight
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Latest
Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
How to Create Amazing Branded Interview Videos
Take your company's marketing game to the next level by appealing to both your in-house staff and future customers.
If You Don't Listen to Your Employees, Someone Else Will
Balancing employee wants with business needs isn't always easy, but by following four principles, you can construct a workplace that employees want to be a part of.
Entrepreneurship Is a Lot Like Reliving Your High School Days: Here's Why
High school and entrepreneurship have a lot more in common than you might think. Apply these classroom lessons to boost your business.
No, Video Isn't Dead -- It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.
An Insider's Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics -- Maybe Even Your Brand Fanatics
People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
What If, One Day, You Honestly Portrayed the 'Dark' Side of Building Your Company?
Supermodels are posting images of themselves sans makeup; they're displaying their stretch marks. Maybe you should do the same when hard times hit your company.
Why Every Startup Needs a Team Video (and How to Create a Great One)
A team video can drive culture, branding and revenue by showcasing your team to both employees and customers.
Do You Ever Feel More Like a Human 'Doing' Than a Human 'Being'?
Why we should give up the problematic and mythical pursuit of work-life balance and strive instead for peace and gratitude.
How Many 'Hats' Have You Tried on at Your Company?
Here are three ways to ensure that you know what your different departments are doing, and the challenges these employees face.
Strengthen Your Team by Getting on Your Employees' Level
Work isn't a vacation or a playground. So, de-emphasize the perks. Perks can attract employees, but they won't keep them around.
3 Tips for Starting a Company in an Unfamiliar Industry
Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.
3 Ways to Optimize Your Video Advertising Strategy on Facebook
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
4 Keys to Creating the Video Ad Your Business Needs
Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
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