Hope Horner

Entrepreneur Leadership Network Writer
CEO and Founder, Lemonlight

Hope Horner is CEO and founder of Lemonlight, a video production company that produces and distributes branded video content at scale. Horner is a three-time entrepreneur located in the Silicon Beach community.

Latest

Marketing

Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.

Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.

Redes sociales

Cómo crear videos de redes sociales que generen compras

Los videos sociales que se pueden comprar elevarán su marca, porque es mucho más probable que los videos conviertan a los navegadores casuales en compradores por primera vez.

Social Media

How to Create Social Media Videos That Lead to Purchases

Shoppable social video will elevate your brand -- because video is much more likely to turn casual browsers into first-time buyers.

Estrategias de crecimiento

Los consumidores quieren contenido de video. ¿Por qué no utilizarlo para fortalecer su marca personal?

La marca personal está destinada a dominar el marketing en un futuro cercano, y el contenido de video que utiliza este enfoque puede llevar sus esfuerzos al siguiente nivel.

Branding