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How to Create Social Media Videos That Lead to Purchases Shoppable social video will elevate your brand -- because video is much more likely to turn casual browsers into first-time buyers.

By Hope Horner

Opinions expressed by Entrepreneur contributors are their own.

Consumers sure do love their video — particularly on social media. No fewer than eight in 10 people told Pew researchers they regularly spent time on YouTube. And among younger millennials and Generation Z, who make up about 40 percent of global buyers, according to McKinsey, more than half hang out on TikTok. Perhaps that's why video ads are the top way consumers discover a brand they later purchase from, according to Animoto.

These numbers should perk up ears for entrepreneurs at B2C-oriented startups. After all, they reveal an opportunity to meet shoppers where they live, which is online. They also show just how powerful video can be in opening new revenue pipelines.

Related: 5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)

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