Gamification

News and Articles About Gamification

5 Secrets to Increasing Customer Retention -- and Profits
Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Brian Honigman
The Startup Bringing Video Games into the Real World
Technology

The Startup Bringing Video Games into the Real World

The video game of the future just might remind you of toys of the past. Sifteo cubes give tactile appeal to technology.
Tracy Stapp Herold
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Adam Kleinberg
Atari Co-Founder Nolan Bushnell on Gaming and Business Growth
Growth Strategies

Atari Co-Founder Nolan Bushnell on Gaming and Business Growth

The video-game pioneer recounts his startup story, pointing out common pitfalls of aspiring entrepreneurs.
Bryan Elliott
10 Online Marketing Trends for 2013
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Joanna Lord
Entrepreneur's Most Popular '60-Second Solutions' of 2012
Growth Strategies

Entrepreneur's Most Popular '60-Second Solutions' of 2012

The appeal of gamification, how to avoid legal pitfalls, search engine optimization, and more top our list of your favorite videos offering fast fixes to your business challenges.
Hiten Samtani
How Gamification Can Create Social Media Buzz
Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups
Starting a Business

Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups

Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
Lambeth Hochwald
How Gamification Can Improve Customer Loyalty Programs
Marketing

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
How Gamification Can Help You Be a Better Manager
Technology

How Gamification Can Help You Be a Better Manager

Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.
How Gamification Can Help Attract New Customers
Starting a Business

How Gamification Can Help Attract New Customers

Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
How to Know If Gamification Is Right for You
Technology

How to Know If Gamification Is Right for You

Expert Gabe Zichermann explains when you might want to add game elements to your site -- and when you wouldn't.
How Gamification Can Reduce the Need for Discounts
Marketing

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Low-Cost Tools to Add Game Mechanics to Your Site
Technology

Low-Cost Tools to Add Game Mechanics to Your Site

Gamification expert Gabe Zichermann offers tips and tools for 'gamifying' elements of your online business.