The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.
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Gamification, a principle for applying gameplay mechanics and theories to everyday problems, is growing in popularity. Here's how your small business can start playing.
In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.
True Office gamifies the way companies train their employees, with its founder insisting it's cheaper and more fun than hiring an expert.
One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
The video game of the future just might remind you of toys of the past. Sifteo cubes give tactile appeal to technology.
Detroit startup Are You a Human hopes gamification will outsmart the spambots for good.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
The video-game pioneer recounts his startup story, pointing out common pitfalls of aspiring entrepreneurs.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
The appeal of gamification, how to avoid legal pitfalls, search engine optimization, and more top our list of your favorite videos offering fast fixes to your business challenges.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
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