News and Articles About Gamification
BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Turning business processes into games -- the idea behind the trendy buzzword gamification -- encourages frequent participation and makes mundane tasks entertaining.
Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
By tapping into employees sweet spot of challenge and reward, they'll feel more motivated to get things done.
The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
The approach nets more engaged applications when integrated into a challenge-based hiring process.
New technology tools could provide an education method that can prepare us for any future.
From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.
The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.
Your game is being an entrepreneur. And here are your badges.
In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.
Gamification, a principle for applying gameplay mechanics and theories to everyday problems, is growing in popularity. Here's how your small business can start playing.
True Office gamifies the way companies train their employees, with its founder insisting it's cheaper and more fun than hiring an expert.
One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
The video game of the future just might remind you of toys of the past. Sifteo cubes give tactile appeal to technology.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
The video-game pioneer recounts his startup story, pointing out common pitfalls of aspiring entrepreneurs.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
The appeal of gamification, how to avoid legal pitfalls, search engine optimization, and more top our list of your favorite videos offering fast fixes to your business challenges.
Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.
Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
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