Founder & CEO, Brainscape; Instructor, TechStars and General Assembly
Andrew Cohen is the founder of
Brainscape, a web and mobile education platform that helps people study more efficiently. Brainscape originally grew out of a personal project that Cohen created to help him improve his Spanish, while working in Panama for the World Bank. It later inspired him to seek a master's degree in instructional technology from Columbia University and transform his pet project into a fundable startup that can help people study any subject. Brainscape has since raised several million dollars from top venture capitalists.
Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
Don't be a gym rat for three months, then follow up with four months of sloth and busy-ness. Get at least some exercise every day.
Ready for a break? Of course you're not. Keep yourself productive using the following strategies.
Once you've given up on lengthening your attention span you can focus on the more attainable goal of briefer distractions.
The chief recommendation here is 'proceed with caution.'
A three-hour database training session could transform your marketing team and boost your bottom line.
Finding the best talent requires attracting, impressing and filtering top candidates as efficiently as possible.
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
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The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
If your plans are too detailed for your team's size, you're wasting everyone's time.
These 10 steps will help your company grow, using digital outsourcing.
The fast-paced social environment involved in nightlife provides a great setting for personal development.
With summer coming up, leaders should solidify this advice before the onboarding process begins.
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© 2017 Entrepreneur Media, Inc.