Andrew Cohen

Andrew Cohen

Founder & CEO, Brainscape; Instructor, TechStars and General Assembly

Andrew Cohen is the founder of Brainscape, a web and mobile education platform that helps people study more efficiently. Brainscape originally grew out of a personal project that Cohen created to help him improve his Spanish, while working in Panama for the World Bank. It later inspired him to seek a master's degree in instructional technology from Columbia University and transform his pet project into a fundable startup that can help people study any subject. Brainscape has since raised several million dollars from top venture capitalists.

Don't Make This Huge Mistake on Your Financial Model
Business

Don't Make This Huge Mistake on Your Financial Model

Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
5 Reasons Your Company Needs to be Metrics-Driven
Marketing Bootcamp

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
8 Methods to Exercise Daily Without Really Trying
Exercise

8 Methods to Exercise Daily Without Really Trying

Don't be a gym rat for three months, then follow up with four months of sloth and busy-ness. Get at least some exercise every day.
5 Ways Entrepreneurs Can Get Ahead Over the Holidays
Productivity

5 Ways Entrepreneurs Can Get Ahead Over the Holidays

Ready for a break? Of course you're not. Keep yourself productive using the following strategies.
3 Reasons Why Snacks Are Superior to Social Media for Distracting Yourself
Distractions

3 Reasons Why Snacks Are Superior to Social Media for Distracting Yourself

Once you've given up on lengthening your attention span you can focus on the more attainable goal of briefer distractions.
Should You Hire a Software Development Intern at Your Startup?
Internships

Should You Hire a Software Development Intern at Your Startup?

The chief recommendation here is 'proceed with caution.'
How to Clean Up Customer Data and Revive Your Company
Data Analysis

How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
This Recruiting Hack Will Save You Time and Lead to Better Interviews
Ready To Launch

This Recruiting Hack Will Save You Time and Lead to Better Interviews

Finding the best talent requires attracting, impressing and filtering top candidates as efficiently as possible.
The Case Against A/B Testing at Early-Stage Startups
Ready To Launch

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Managing Your Brand Is an Intangible Investment That Pays Off Big
Marketing Bootcamp

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
The Complete Guide to Building a Metrics-Driven Company
Analytics

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
How Detailed Should Your Startup's Product Road Map Be? (Infographic)
Product Development

How Detailed Should Your Startup's Product Road Map Be? (Infographic)

If your plans are too detailed for your team's size, you're wasting everyone's time.
Triple Your Business' Efficiency by Using Virtual Assistants
Business Optimization

Triple Your Business' Efficiency by Using Virtual Assistants

These 10 steps will help your company grow, using digital outsourcing.
10 Business Lessons I Learned at Bars
Leadership

10 Business Lessons I Learned at Bars

The fast-paced social environment involved in nightlife provides a great setting for personal development.
9 Tips for Hiring and Managing Interns Startups Need to Know
Ready To Launch

9 Tips for Hiring and Managing Interns Startups Need to Know

With summer coming up, leaders should solidify this advice before the onboarding process begins.