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Why the Time Is Right for Businesses to Start Making the Move to the Metaverse Metaverses open up entirely new business opportunities for generating revenues and exploring new avenues of promotion, brand imaging and customer retention.

By Jennifer Spencer Edited by Heather Wilkerson

Opinions expressed by Entrepreneur contributors are their own.

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Virtual reality. Perhaps the first thing that comes into your mind is the Oculus that Facebook invested $2 billion into a few years back — the same Oculus that is, so far, being used primarily by game developers. For the mainstream consumer, it seems that little has changed in recent years in terms of virtual reality, except perhaps, an increase in the number of near-identical roller coaster-style rides in every shopping mall.

So, it might be surprising to know that many companies are currently deploying entire infrastructures in virtual reality — and they already have paying customers. Though VR is not yet a widely available product, therein precisely lies its allure for entrepreneurs — an element of the mysterious and inaccessible brimming with untold promises and opportunities. It may be that now is the time to start occupying such a lucrative market niche so few competitors are vying for.

Doing virtual business is cheaper

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