About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for tech startups. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
The 17-year-old CEO and high school athlete offers insights on how other kids his age can meet early business goals.
Black History Month
While we're still lightyears away from where we need to be for true equality, there are venture capitalists and founders alike who are truly changing the tide.
Not all products and services have obvious surface appeal, but the good news is you can still steer them toward success.
When properly implemented, influencer marketing can bolster your ROI to new heights.
Digital migration became crucial for the survival of businesses in the beauty space.
Is your brand in need of more online traction? You're in luck.
Develop a strategic plan and an action plan.
Some of the biggest brands are going remote for good.
Brands will look to drive more early holiday sales on the platform.
Adaptability can make or break your business.
Inspiration from self-made billionaire Gary Michelson on investing in the future of the world.
To make sure you're ready to take the next step in your business, recognize these common pitfalls.
Whether caused by a global pandemic, economic downturn or simply a change in business model, many stores are taking operations online.