About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for the blockchain space. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Business Ideas
Is Your Business Idea Any Good? 5 Indicators That It Isn't …
Remember fidget spinners? Be careful not to build your business around a fad -- and four other important tips.
Customer Service
Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves
Fulfilling customers' needs and desires should always be job No. 1 for your business.
Toxic Employees
6 'Win-Win' Ways to Deal With Toxic Employees (Without Causing Lasting Damage)
Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole.
Technology
4 Tech Trends Shaping the Future of Media and Entertainment
We've all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies?
Public Relations
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR
Stop! Step away from that press release, and instead consider ... video.
Chatbots
3 Ways That Even 'Nonhuman' AI Can Help You Build More Meaningful Relationships With Your Customers
How about immediate customer feedback, efficient customer support and personalization?
Product Launch
Will Your Product Launch Be a Success? 4 Signs It Won't Be.
The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Affiliate Marketing
How to Build a Reliable (and Profitable) Affiliate Network From Scratch
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
Holidays
How to Drive Major Sales on Minor Holidays (Like Today's April Fools' Day)
The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Reciprocity
How to Use 'the Law of Reciprocity' to Build Better Business Relationships
Building trust with customers is key, of course. But how do you do that?
Instagram Marketing
5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
Generation Z
5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Pivots
5 Effective Ways Entrepreneurs Can Pivot Better When Things Go Kaboom
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Small Business Heroes
5 Simple Ways to Identify Business Ideas That Could (Really) Change the World
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Hiring
3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.