About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for the blockchain space. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Affiliate Marketing
How to Build a Reliable (and Profitable) Affiliate Network From Scratch
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
Holidays
How to Drive Major Sales on Minor Holidays (Like Today's April Fools' Day)
The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Reciprocity
How to Use 'the Law of Reciprocity' to Build Better Business Relationships
Building trust with customers is key, of course. But how do you do that?
Instagram Marketing
5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
Generation Z
5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Ready For Anything
5 Effective Ways Entrepreneurs Can Pivot Better When Things Go Kaboom
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Business Ideas
5 Simple Ways to Identify Business Ideas That Could (Really) Change the World
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Hiring
3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.
Social Media Marketing
The Future of Social Media Platforms and Ways in Which Businesses Can Utilize Them
People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?
Finance
Customer Research Is Another Costly Startup Essential You Can Bootstrap
Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.
Marketing
3 Psychological Reasons Why Buyers Crave Reviews
Consumers use reviews as a source of information and to increase their sense of social belonging.
Project Grow
Steven Jobs's Wisdom Lives On
Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time.
Technology Hiring
Military Vets Increasingly Look to Solve Tech's Chronic Shortage of Skilled Workers
Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that.
Success
Gary Vaynerchuk: Entrepreneurial Success Isn't What You Think
There is no easy money. Remember that.
Ready For Anything
Failure Is a Very Real Option Unless Your Leadership Skills Can Prevent It
Communicating a winning vision to employees whom you support in pursuit of your goals is the way forward.