About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for the blockchain space. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Building trust with customers is key, of course. But how do you do that?
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.
Social Media Marketing
People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?
Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.
Consumers use reviews as a source of information and to increase their sense of social belonging.
Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time.
Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that.
There is no easy money. Remember that.
Communicating a winning vision to employees whom you support in pursuit of your goals is the way forward.
News and Trends
Forget app development and start thinking seriously about a food truck.
You have to work in an industry a while to identify the really big pain point there that will become your million-dollar opportunity.