About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for tech startups. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Success Stories
Teen Basketball Trainer Ryan Ang Has Some Tips for Other Young Entrepreneurs
The 17-year-old CEO and high school athlete offers insights on how other kids his age can meet early business goals.
Black History Month
The Black Female Funding Gap and Those Who Are Changing the Tide
While we're still lightyears away from where we need to be for true equality, there are venture capitalists and founders alike who are truly changing the tide.
How to Simply (and Successfully) Market Your 'Not-So-Sexy' Business
Not all products and services have obvious surface appeal, but the good news is you can still steer them toward success.
Influencer Marketing
Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
When properly implemented, influencer marketing can bolster your ROI to new heights.
Lifestyle
How the Beauty Industry Has Pivoted Since the Pandemic
Digital migration became crucial for the survival of businesses in the beauty space.
News and Trends
Will Retailers Need a POS Terminal After Covid?
Traditional keypad payment terminals may be a thing of the past.
5 Digital Content Types Prospective Buyers Love to Engage With Online
Is your brand in need of more online traction? You're in luck.
Entrepreneurs
Leaving Your Job for Entrepreneurial Aspirations? Keep These Things in Mind
Develop a strategic plan and an action plan.
Remote Workers
4 Ways Remote Communication Is Making For a Better Workplace
Some of the biggest brands are going remote for good.
How to Take Advantage of Instagram's New 'Shop' Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Entrepreneurs
What Business Can Learn from Supermarkets' Pandemic Playbooks
Adaptability can make or break your business.
Leadership
3 Ways Entrepreneurs Can Approach Catalytic Philanthropy for a Healthier World
Inspiration from self-made billionaire Gary Michelson on investing in the future of the world.
Top 4 Mistakes That Stop Your Startup From Scaling
To make sure you're ready to take the next step in your business, recognize these common pitfalls.
Online Business
4 Tips for Taking Your Brick-and-Mortar Store to the Online Realm
Whether caused by a global pandemic, economic downturn or simply a change in business model, many stores are taking operations online.