About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for tech startups. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Small Business Survives and Thrives
What Business Can Learn from Supermarkets' Pandemic Playbooks
Adaptability can make or break your business.
Top 4 Mistakes That Stop Your Startup From Scaling
To make sure you're ready to take the next step in your business, recognize these common pitfalls.
Online Business
4 Tips for Taking Your Brick-and-Mortar Store to the Online Realm
Whether caused by a global pandemic, economic downturn or simply a change in business model, many stores are taking operations online.
Entrepreneurs
Perseverance and the Power of Ancestral Strength
Omni Public founder Cesar R. Hernandez is proof that tapping into a rich heritage can work wonders in terms of resilience.
Employee Engagement Has a Direct Link to Successful Business Outcomes
Highly engaged teams can generate a 10 percent increase in customer ratings and a 20 percent increase in sales.
How to Build a Brand That Contributes to a Greater Cause
When you give back or align your brand with helping the world, people notice.
Social Media
Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy
You may think your followers want one type of content when really they want another.
Growth Strategies
How to Organically Find Prospects (No Ad Spend Required)
Here are some tried-and-tested ways to bootstrap and connect.
Personal Branding
Why Building a Personal Brand Is More Important Than Ever
Creating experiences and being able to influence your customers are the keys to success.
International Business
Interested in Starting a Business Overseas? Keep These 5 Things in Mind
The benefits are there, but don't start the process without exploring potential problems you'll face along the way.
Fox News anchor Harris Faulkner's 4 Ways Entrepreneurs Can Offer Balance to Their Team
The award-winning cable host shares her insights on leadership in troubling times.
Technology
Why Having a Secure Remote Environment Is More Critical Today Than Ever Before
New threats emerge all the time. Here's how to stop them.
News and Trends
The 3 Telltale Signs That It's Time for You to Automate
Being busy doesn't always equal being successful.
Women Entrepreneurs
The Ultimate 3-Step Formula for Business Success
Whyzze founder and 'Werrrk!' host Misti Cain explains why entrepreneurs should ignore 90 percent of the advice they're offered.
Marketing
How to Market to Consumers At Home
You aren't the only business owner trying to figure it out, but here are some ways to get started.