Jennifer Spencer

Jennifer Spencer

Guest Writer
CEO of Energent Media

More From Jennifer Spencer

Customer Service

Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves

Fulfilling customers' needs and desires should always be job No. 1 for your business.
Toxic Employees

6 'Win-Win' Ways to Deal With Toxic Employees (Without Causing Lasting Damage)

Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole.
Technology

4 Tech Trends Shaping the Future of Media and Entertainment

We've all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies?
Public Relations

5 Highly Effective, Time-Saving Ways For Founders To Get Free PR

Stop! Step away from that press release, and instead consider ... video.
Chatbots

3 Ways That Even 'Nonhuman' AI Can Help You Build More Meaningful Relationships With Your Customers

How about immediate customer feedback, efficient customer support and personalization?
Product Launch

Will Your Product Launch Be a Success? 4 Signs It Won't Be.

The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Affiliate Marketing

How to Build a Reliable (and Profitable) Affiliate Network From Scratch

Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
Holidays

How to Drive Major Sales on Minor Holidays (Like Today's April Fools' Day)

The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Reciprocity

How to Use 'the Law of Reciprocity' to Build Better Business Relationships

Building trust with customers is key, of course. But how do you do that?
Instagram Marketing

5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
Generation Z

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Pivots

5 Effective Ways Entrepreneurs Can Pivot Better When Things Go Kaboom

Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Innovation Now

5 Simple Ways to Identify Business Ideas That Could (Really) Change the World

Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Hiring

3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions

Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.
Social Media Marketing

The Future of Social Media Platforms and Ways in Which Businesses Can Utilize Them

People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?