BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.
Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
Gamification, a principle for applying gameplay mechanics and theories to everyday problems, is growing in popularity. Here's how your small business can start playing.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
The appeal of gamification, how to avoid legal pitfalls, search engine optimization, and more top our list of your favorite videos offering fast fixes to your business challenges.
Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
In our piece on hot tech trends, we explained the cloud, crowdsourcing and other tricky terms. Now, we tackle those big concept buzzwords that likely get thrown around your office.