Co-founder and CEO of Traction
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5 Small Ways to Use Big Data to Majorly Improve Business
Big data can seem intimidating, but these five strategies can make using it easy and beneficial to your company's growth.
Marketing on a Dime: 3 Lessons From a First-Time CMO
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
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