Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

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These Are the 10 Hottest Franchise Categories For 2024

Based on the trends, we're predicting which categories will be all the rage in 2024. Check out the list.


Are You a Veteran? These Franchises That Want You to Join Their Ranks.

If you've served, these franchises are eager to help you launch a new business.


If You Want to Join a Franchise That Is Truly Diverse, These Are the Top 100 to Consider

These franchises are putting their money where their mouth is when it comes to inclusivity.


These Are the Top Companies That Support Franchises in 2023

From banking to marketing to event planning, find out who to hire to help your business thrive.


How a Restaurant Industry Veteran Became a Multi-Unit Mountain Mike's Pizza Owner

After decades in the restaurant industry, Jim Smith saw an opportunity to make both a profit and a positive impact through Mountain Mike's franchises.


How One Couple Became Multi-Unit, Multi-Brand Franchise Owners

When Matt and Anne Evers took the leap to buy a franchise, they never imagined they'd grow to 13 locations across two brands just eight years later.

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