Tracy Stapp Herold

Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

Latest

How Houston-Area Franchises Are Getting Super Bowl Ready

It will likely be one of their busiest and most profitable weekends ever.

The Startup Bringing Video Games into the Real World

The video game of the future just might remind you of toys of the past. Sifteo cubes give tactile appeal to technology.

The Top 100 Low-Cost Franchises

Franchises with lower costs of entry can make it easier to be your own boss. Here's a look at the strategies behind low-cost franchising and where to find successful opportunities.

Taking Care: Franchise Success Stories from the World of Child and Senior Care

The caring business is booming. Here's a look at two franchisees in the niche.

How Veteran Franchise Centers Helps Veterans Follow Their Entrepreneurial Dream

Lonnie Helgerson has headed up Ident-A-Kid, Expetec and Computer Doctor, but he's also a veteran of the U.S. Army. Helgerson's latest company combines his knowledge of both worlds.

More Authors You Might Like