Aaron Orendorff

Aaron Orendorff

Freelance Copywriter and Content Strategist

By night, Aaron Orendorff’s busy “saving the world from bad content” as a freelance copywriter over at iconiContent. By day, he teaches communication and philosophy at the local college.

Working at Your Desk All Day Could Be Killing You
Productivity

Working at Your Desk All Day Could Be Killing You

From an ergonomic perspective, the typical workspace is a cluster of slow-motion booby traps.
5 Mobile Musts for Real-Estate Marketing
Real Estate

5 Mobile Musts for Real-Estate Marketing

Renters and buyers today demand on-the-go tools, even when it comes to selecting where they'll put down roots.
1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language
Marketing Bootcamp

1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language

Clinton vs. Trump is a proving ground for any number of strategies online marketers can adopt to increase conversions.
What You Can Learn From This Podcaster's Epic Public Failure
Success and Failures

What You Can Learn From This Podcaster's Epic Public Failure

A confident entrepreneur makes a huge offer for acquisition and gets shot down quick for all to see. He didn't miss a beat.
User-Generated Content Is How You Get Your Customers to Sell for You
Social Media

User-Generated Content Is How You Get Your Customers to Sell for You

User-generated content is on the rise because people trust reviews from their friends more than anything.
The 'F-Word' in B2B Relationships
Customer Experience

The 'F-Word' in B2B Relationships

When the customer tells you everything is "fine" it is time be alarmed.
7 Weird and Wonderful Ecommerce Products to Flame Your Own Creative Spark
Ready To Launch

7 Weird and Wonderful Ecommerce Products to Flame Your Own Creative Spark

Think it's too late to get in on the ecommerce thing? Not if you come up with something unique.
The One Thing Historical Big Data Can't Tell You
Marketing Bootcamp

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
The 4 Stages of Every Relationship -- And Sales Funnel
Marketing Bootcamp

The 4 Stages of Every Relationship -- And Sales Funnel

These four stages that can make a huge difference in the way you seduce, sell, and seal the deal with your prospects and customers.
The Missing Ingredient in B2B's Trillion-Dollar Industry
B2B

The Missing Ingredient in B2B's Trillion-Dollar Industry

The opportunities for B2B ecommerce are huge, especially for companies willing to break the mold, take some risks and humanize their B2B strategies.
'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page
Marketing Bootcamp

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
4 Steps to Create Your Most Captivating You
Personal Branding

4 Steps to Create Your Most Captivating You

Crafting a strong personal brand is more important than ever, no matter what business you're in.
Humility: The Missing Ingredient to Your Success
Leadership

Humility: The Missing Ingredient to Your Success

Humble people tend to be more effective leaders and are more likely to perform highly in group and individual settings.
Why You Should Supercharge Your Workplace With Gamification
Gamification

Why You Should Supercharge Your Workplace With Gamification

Not everyone is passionate about their work but everyone loves a good game.
6 Leaders Share the Secrets to SaaS Startup Success
Success Stories

6 Leaders Share the Secrets to SaaS Startup Success

From being the face of your startup to not just focusing on the freemium model, six leaders share what it takes to make it.