Brian Honigman is a New York City-based content marketing consultant and CEO of Honigman Media, a consultancy offering both content strategy and content creation services. He is a regular contributor to the Wall Street Journal and other publications.
About Brian Honigman
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Work issues are similar, whether you manage two or thousands.
Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.
Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
The most important part of crafting a visual identity is consistency.
While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.