Using Gamification to Boost Staff Morale In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.
By Jason Ankeny •
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In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations. Employers can leverage gamified techniques like leaderboards, points and badges to incentivize high-quality work, improve client interactions and reward team accomplishments.
"Gamification can improve employee productivity and morale," says Gabe Zichermann, co-author of the book The Gamification Revolution. "In the past employee recognition was often cheesy or costly, like hanging a photo of the Employee of the Month on the wall at McDonald's. Gamified platforms like PropsToYou and [Salesforce's] Work.com change all that. Now when someone does something worth rewarding, a superior or subordinate can pull out their phone and recognize them for a job well done."
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