Boris Dzhingarov

Entrepreneur Leadership Network® Contributor

Bio

Boris Dzhingarov is an entrepreneur and founder of ESBO Ltd, a Digital PR and SEO agency dedicated to enhancing brand awareness and visibility. Based in Bulgaria, ESBO Ltd is a global company working with clients worldwide. Boris now resides in Thailand, where he also pursues property development.

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Latest

Marketing

Why Micro-Influencers Are Winning the Trust Game in Marketing

Here's how micro-influencers are driving authentic brand engagement and redefining trust in digital marketing.

Tecnología

Muy pronto las personas buscarán en internet con imágenes, no con texto — esto es lo que significa para tu negocio

La búsqueda visual está transformando el SEO. Para seguir siendo visibles, las páginas web de las empresas deben optimizar imágenes y metadatos.

Marketing

People Will Soon Search the Internet with Images, Not Text — Here's Why It Matters for Your Business

Visual search is reshaping SEO, and businesses must optimize images and metadata to stay visible.

Marketing

Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

Marketing

¿Debería preguntarle a Google? Este año el SEO está cambiando rápido: esto es en lo que te debes de fijar

El SEO en 2025 se centrará en adaptarse a los cambios impulsados por la inteligencia artificial, la búsqueda por voz y visual, el diseño "mobile-first" y la construcción de confianza.

Marketing

Should I Ask Google? SEO Is Changing Fast This Year — Here's What to Watch

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust.

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