Startup-marketing expert, CEO of Ranky and a blogger.
Yoav Vilner is a tech blogger and CEO of
. He has spent the last 6 years in marketing startups and now contributes his experience to Forbes, Inc, Entrepeuener, VentureBeat, ReadWrite and TheNextWeb.
Is your brilliant startup idea really that brilliant? Test it, and find out for sure.
It's advertising so smart that the consumer often doesn't even realize it's an ad.
It's important to come prepared with the right ammunition.
Facebook is providing businesses with the tools they need to market with video.
Heaps of affirming data and successful adoption of training programs based on video games by well regarded companies has done little to bolster the reputation of this unfairly reviled technology.
Coming up with your next catchy title (or topic) can be a lot easier than you think.
The hit AMC show is more than just a zombie flick. It teaches us a few management lessons that we must not forget.
The sharing economy increasingly looks like the quickest route to your own business for most people.
A startup has to rewrite the rules to thrive in fiercely competitive, established markets.
Researching your startup's competitors is a smart move, but teaming with them might just be your smartest.
There is job called "sales rep'' but the people who excel at it treat it like their own business.
Make More Happen
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
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© 2017 Entrepreneur Media, Inc.