The innovative cosmetic e-commence site, Birchbox is many things. For consumers, it's a chance to sample new products for a small fee and to replenish products they already enjoy, and for the founders, it's a platform that connects consumers and brands.
Darian Shirazi turned down a $35 million acquisition offer from Google, and leveraged his massive local database to provide real-time information for sales teams targeting the U.S. small-business market.
Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company.