News and Articles About Marketing Edge
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Just because one color works for some companies doesn't mean it will work for yours.
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Being a proficient salesman is crucial to being a successful entrepreneur.
It helps to have some experts in your corner. Learn how to assemble your own review team of mentors who will provide unbiased, experienced advice.
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
These tips will give you an immediate boost in the ROI of your marketing efforts.
Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Think your brand stops at your appearance? It's also reflected in your office, home and car.
Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
Executives should lead by example when it comes to building an online persona that benefits the business' brand.
In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
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