Mattel

News and Articles About Mattel

With New Acquisition, Toy Maker Mattel to Take on Lego
Growth Strategies

With New Acquisition, Toy Maker Mattel to Take on Lego

Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
Linda Lacina
Why Barbie Posed for Sports Illustrated
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss