Media Coverage

Living

How to Prepare for a Podcast Appearance

Podcasts are a great vehicle for promoting yourself, your brand, and your vision. They have an expansive reach to an unlimited number of listeners and an evergreen shelf life on the web. Because they're so widespread and continually available, you'll want to make your podcast interview as effective and impactful as possible.

Marketing

5 PR Tips Any Company Can Use to Get Media Coverage

You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.

Marketing

3 Ways to Tackle Common Social Media Obstacles

With social media, quality is more important than quantity.

Social Media

How to Own Your Online Narrative — Even When the Internet Owns You

People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.

Marketing

5 Key Elements of Selling Your Brand to the Media

Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.

Operations & Logistics

PR Isn't Everyone's Forte. Is It Time For You to Bring in the Pros?

A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.

Social Media

Is There Still a Need for Press Releases When Newspapers Are Going Extinct?

The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.

Growing a Business

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should

Some may tell you it's now only a pay-to-play world, but that's not true in the slightest.

Social Media

Modern Media, the Internet and Jury Duty — Is it Possible to Have a Fair Trial?

Is it naive to think there's a chance for impartiality when picking jurors?

Social Media

6 Keys to Getting Featured on Local TV News — and How to Leverage Its Power

Consistent TV news features can boost your marketing efforts and position your brand as an industry leader. Securing airtime is mainly dependent on you focusing on local newsworthiness, media relationships and visual storytelling.

Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Operations & Logistics

Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Business News

AI or Not? Debate Erupts Over Authenticity of Gannett's 'Reviewed' Articles, Employees Demand Answers

Writers at Reviewed became suspicious of articles that lacked specific author information on platforms like LinkedIn.