Media Coverage

News and Articles About Media Coverage

4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
10 Ways for Startups to Score Media Coverage
Press coverage

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Jonathan Long
Media In the Information Age Operates Under Different Rules
Media Coverage

Media In the Information Age Operates Under Different Rules

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
Jennifer Connelly
11 Ways to Keep Your Press Releases From Being Ignored
Press coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
3 Steps to Getting Good Press
Advice

3 Steps to Getting Good Press

An expert in PR offers his best advice for attracting media attention.
Christopher Hann
5 Ways Besides Social Media to Get Publicity for Your Family Business
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Daphne Mallory
How to Get Better Press Than Your Competitors
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
Bill Gates Is Skeptical of AI. But After This Little Robot Left *Me* a Personal Love Letter, I Can't Help But Disagree.
Artificial Intelligence

Bill Gates Is Skeptical of AI. But After This Little Robot Left *Me* a Personal Love Letter, I Can't Help But Disagree.

Desktop personal assistant Cubic has raised more than $100,000 on Indiegogo -- and found a brilliant way to pitch a reporter.
Catherine Clifford
The Times When Press Releases Get the Most Views (Infographic)
Press coverage

The Times When Press Releases Get the Most Views (Infographic)

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
Kevin Allen
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
Do It Yourself Media Relations: The 2 Things You Must Get Right
Press coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Derek Newton
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
How to Find the Most Fascinating People on LinkedIn
Linkedin

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Brittany Walters-Bearden
Randi Zuckerberg's Simple Secret for Juggling Career and Kids
Productivity

Randi Zuckerberg's Simple Secret for Juggling Career and Kids

The media maven offers a candid look at her 'lopsided' life as a working mother and explains how she prioritizes her time.
Kim Lachance Shandrow