Media Coverage

News and Articles About Media Coverage

These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
Do It Yourself Media Relations: The 2 Things You Must Get Right
Press coverage

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Derek Newton
Pitch Perfect: 4 Steps to Capture the Media's Attention
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
How to Find the Most Fascinating People on LinkedIn
Linkedin

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Brittany Walters-Bearden
Randi Zuckerberg's Simple Secret for Juggling Career and Kids
Mompreneurs

Randi Zuckerberg's Simple Secret for Juggling Career and Kids

The media maven offers a candid look at her 'lopsided' life as a working mother and explains how she prioritizes her time.
Kim Lachance Shandrow
7 Must-Do Tips for Startups to Generate Good PR
Business Circle

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Jonathan Long
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Matthew Toren
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Holiday marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Why You Should Rethink Using a PR Firm
Thought Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
10 Reasons Why You Probably Don't Want to Speak to the News Media
Media Coverage

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
Tor Constantino
What's Really Killing You (and It Isn't Ebola)
Personal Health

What's Really Killing You (and It Isn't Ebola)

You're probably doing something dangerous as you read this, and it's shortening your lifespan.
John Brubaker
5 Steps to Write a Winning Bylined Article
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
Zach Cutler
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer