Media Coverage

News and Articles About Media Coverage

Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
4 Simple Steps to Creating Powerful Press Releases
Press Coverage

4 Simple Steps to Creating Powerful Press Releases

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.
3 Tips for Tapping Into the Power of Blogs
Bloggers

3 Tips for Tapping Into the Power of Blogs

How you can pitch or partner your way to success with bloggers.
33 Tips to Help You Ace a Media Interview (Infographic)
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Nina Zipkin
Don't Waste Money on These 4 Types of Marketing
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
Simple Grammar Tips for Small Businesses
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
3 Tips for Writing Unforgettable PR Messages
Public Relations

3 Tips for Writing Unforgettable PR Messages

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.
3 Reasons Why No Small Business Should Hire a PR Agency
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.
4 Tips on Nailing an Interview With a Reporter
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Ksenia Chabanenko
The Simple Email Trick That Makes Following Up Effective
Networking

The Simple Email Trick That Makes Following Up Effective

Instead of trying to get what you want from clients, try thinking first about their needs.
Issamar Ginzberg
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton