Media Coverage

News and Articles About Media Coverage

33 Tips to Help You Ace a Media Interview (Infographic)
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Nina Zipkin
Don't Waste Money on These 4 Types of Marketing
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
Simple Grammar Tips for Small Businesses
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
3 Tips for Writing Unforgettable PR Messages
Public Relations

3 Tips for Writing Unforgettable PR Messages

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.
3 Reasons Why No Small Business Should Hire a PR Agency
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.
4 Tips on Nailing an Interview With a Reporter
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Ksenia Chabanenko
The Simple Email Trick That Makes Following Up Effective
Networking

The Simple Email Trick That Makes Following Up Effective

Instead of trying to get what you want from clients, try thinking first about their needs.
Issamar Ginzberg
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
13 Ways to Get on a Journalist's Good Side
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
The 10 Things You Must Do When Distributing Your Press Release
Press Coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton