Media Coverage

News and Articles About Media Coverage

Why You Should Rethink Using a PR Firm
Thought Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
10 Reasons Why You Probably Don't Want to Speak to the News Media
Media Coverage

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
Tor Constantino
What's Really Killing You (and It Isn't Ebola)
Personal Health

What's Really Killing You (and It Isn't Ebola)

You're probably doing something dangerous as you read this, and it's shortening your lifespan.
John Brubaker
5 Steps to Write a Winning Bylined Article
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
Zach Cutler
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
Land on a TV Producer's Radar With These 5 Tips
Television

Land on a TV Producer's Radar With These 5 Tips

Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Deborah Mitchell
5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky
4 Ways Startups Can Build Relationships With Reporters
Press coverage

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
4 Ways to Get Media Attention Without a Press Release
Press coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
John Egan
4 Insider Tips to Reach Tech Reporters
Press coverage

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
Zach Cutler
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7 Ways to Leverage an App's Press Coverage with Investors
Finance

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.
Zach Cutler
Enlist Twitter for Crowdfunding Success
Crowdfunding

Enlist Twitter for Crowdfunding Success

Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.
Kendall Almerico